There’s always something to howl about.

Two thousand mugshots: A failure of leadership . . .

In retrospect, I should have said something. My own initial aversion to the 2000 bloggers incipient fiasco was purely personal, the Inner-Introvert whose skin crawls at the thought of too much social contact.

I was also operating from a rule of thumb I think of as Dustin’s Law: “If it sounds too much like high school, don’t do it.” I derived this by reading comments from Dustin Luther at Rain City Guide.

So why didn’t I say anything?

I didn’t want to rain on other webloggers’ parades. I didn’t actually realize that this game was wrecking Technorati’s utility until Thursday of last week, and, even then, I didn’t anticipate consequence at Google. I’m not aware of any of the usual SEO mavens sounding alarms, either.

But I did know from the very start that the 2000 bloggers project was trading in unearned links, morally suspect even if — at the time — seemingly inconsequential.

And by now we know that the game was not without consequences. On and off all day I’ve read people trying to excuse and rationalize what may turn out to be a huge disaster. Inasmuch as many, many RE.net webloggers were involved in this — bloggers who have great commercial hopes for their organic findability — this is not “only blogging.” It really does not matter what you are I or anyone thinks about this mess. What matters is what Google does about it.

Here’s my takeaway: If I have something to say, I’m going to say it. I don’t care if people call me a stick in the mud or whatever. This smelled wrong to me from the very beginning, and if I had said so at the time, a whole lot of people I like and respect might be sleeping better tonight. “Deliver us from evil,” is in some other guy’s job description, but I think you should be able to count on me to say so when I think something stinks, no matter whose toes I might be stepping on.

The truth is, I thought I was being nice, a good sport. But I’ve never been anybody’s “nice guy”, and I’ve never cared about other people’s opinions. I was wrong to keep silent about this. I won’t make that mistake again…

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