There’s always something to howl about

Travel through time as you learn to take your Zestimate with 1.027631 grains of salt . . .

The Sunday New York Times will have a feature on hi-tech real estate, but you can see it today through the miracle of Google.

Not hugely interesting, more a catalog of press releases. Kristal Kraft gets a chance to strut, which is fun.

And: says you have to take their Zestimates with a grain of salt, which must be why none of them ends with three zeros.

The gist of the article is that information is more valuable to home buyers than pumpkins (who knew?), but, taking account of that, there is a huge omission:, the leader of the pack in deep info. Zillow should just buy them so they can get the kind of press attention they deserve…

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4 Comments so far

  1. Brian Brady February 9th, 2007 10:46 pm

    Kristal certainly does the online brokerage community proud. That was a nice article for her

  2. Greg Swann February 9th, 2007 10:50 pm

    > Kristal certainly does the online brokerage community proud. That was a nice article for her

    Indeed. I think of the NYT as a sad joke, a shadow of its former shadow. But that article will be credibility plus framed and mounted in the office, extracted in newsletters and on-line, etc.

  3. Maureen Francis February 10th, 2007 8:49 pm

    Yep, Brian, she does do us proud.

    As for the grain of salt, I recently blogged about a house where the zestimate was off by about $12.5 million dollars. That is not a grain its the whole Detroit salt mine.

  4. […] Greg over at the Bloodhound Blog alerted me to a NYTimes article that talked about the increase in quality information that consumers expect from their real estate agents. In particular, they quote one consumer who found Top Producer’s Market Snapshot particularly helpful. Ms. Cannon, a 29-year-old recruiter for the University of Southern California, said Mr. Rode had accessed the data through a new tool for brokers called Market Snapshot — which was an improvement over traditional packets of comparable properties that other brokers provide. […]