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Taking the Genius of Brian Brady to the Next Level: How to Pipe Linked In Network Updates Into Your Feed Reader

In the spirit of my #1 Bloodhound Blog Unchained takeaway, here’s a 70% ready-to-roll video.  Brian Brady was kind enough to teach me his brilliant way of leveraging Linked In to establish new relationships.  I haven’t been executing the Brady Principles consistently enough.  Check out a little something-something I stumbled upon (no pun intended) today:

Here are some related links if you’d like to learn more about Brian Brady’s Linked In techniques or Google Reader:

Brian Brady Training on Linked In (awesome webinar we recorded in March)

Google Reader vs. Twitter Lists (why I disagree with a recent article Scoble wrote vs. Google Reader)

Introduction to Google Reader (great article by Mark Madsen, fellow BHB contributor)


9 Comments so far

  1. Tony Gallegos November 17th, 2009 3:22 pm

    Great post Mark. Your tip is something I always struggle with and your advice makes it much more efficient.

  2. Barry Lynn Miller November 18th, 2009 11:44 am

    I have been using igoogle vs google reader which one do you think is best and why

  3. Mark Green November 18th, 2009 12:39 pm

    Thanks Tony. Barry, I believe iGoogle is slightly different than Google Reader. iGoogle, if I recall correctly, is an interface that aggregates lots of different content – kind of like “widgets”. It reminds me a lot of My Yahoo. I use Google Reader mainly to aggregate blog content, Google Alerts, and stuff like that into one place. Same but different :). Not sure if that helps at all.

  4. Ashlee Pannell November 18th, 2009 7:24 pm

    Great post Mark! I always learn something from all of your posts!

  5. Teri Lussier November 18th, 2009 7:28 pm

    Hi Mark-

    You can pull rss feeds from twitter accounts into your G-reader as well. I would imagine you’d want to be very very careful about which accounts you’d follow that way, some of us have way too much twitter time on our hands, but a business, or one or a few hyper-local Poo-Bahs or local news feeds might be useful for staying in touch and up-to-date.

    And now that I’m typing this… Twitter addicts who are trying to keep the twittercrack from taking over their life, could use a reader as a way to keep up-to-date with a few meaningful connections without getting lost in the candy store of twitter conversations- we could stay in touch, while keeping productivity on target.

    And if I can think this through a bit more. I always appreciate the twitter friend who takes a twitter comment over to email- makes it more meaningful.

    So what if I see a tweet (or fill in your preferred soc net platform here) on my reader and shoot off a quick email, or maybe even be so bold and cutting edge as to write a snail mail note. “Saw your tweet… Thinking of you… You made me smile when you tweeted about… I think I might know someone who can help you with that computer issue you were twittering about…” So on- good old-fashioned connecting.

    Now, twitter’s beauty is in it’s speed, and one of the reasons we tweet is for instant gratification, but, that’s where the email or snail mail might be effective- it’s startling in its ability to take us away from that instant access. We are startled by personal hand-written notes. OMG! Someone took the time to write this? By hand?

    LinkedIn would be like the B2B section of the newspaper, which gives info on who just got a promotion, etc. A perfect place to peruse for notes of congrats or to introduce this person to that person.

    Okay… I might be getting the hang of some of this. 🙂

  6. Mark Green November 19th, 2009 9:35 am

    Teri, I like where you’re going with that stream of thinking…

    Ashlee, thanks for the kind words, I appreciate that.

  7. Mark Madsen November 19th, 2009 2:40 pm

    Nice job, Mark. Reminds me that we’ve got to put together a webinar or post on bundled feeds through Google Reader.

    I don’t get over to LinkedIn much either. Actually, not at all. When I do check out the feeds in the various groups over there, most of it seems to be spam and self-promotion.

    Question – do most of the people updating their status in LI, have that same message fed over to FB, and then maybe through Twitter?

    If that’s that case, then wouldn’t it seem logical to just pick a group of people on your own preferred social network, and then feed their updates into your reader one time?

    However, I would love to learn more about the “Non-Social Networking / Relationship Building” benefits of LinkedIn.

    Basically, what other type of relevant, educational or newsworthy updates can I stream into my reader from LinkedIn?

    Barry – Google Reader is what you need. There are several reasons. Simplicity, efficiency and the ability to use it as a custom search engine are the three main reasons I use it.

    Terry – Good call on the RSS from Twitter. I just started setting up my feeds for specific twitter lists. It is quite the project, but should really help plug me straight into targeted news veins.

  8. Mark Green November 19th, 2009 2:48 pm

    Mark (Madsen),

    I actually am not seeing as much value in people’s “updates” in Linked In because often these are being syndicated – and they’re often not too interesting anyhow.

    What I do see value in, though, is the notices I receive when one of my Linked In “friends” connects with another Linked In “friend” that I may or may not know. I’ve already been introduced to a potential vendor that might solve a need for Top of Mind – simply because someone I know in the direct marketing industry friended them on Linked In.

    Does this make sense? Great question.

  9. Vicki McLellan November 20th, 2009 5:48 pm

    Excellent post Mark! Very helpful indeed! Thank you.