All this week there has been a lot of buzz around the interwebs about Google’s possible acquisition of Yelp.com. The local reviews website has been wildly popular almost everywhere I have been in the country and could stand an image makeover in my humble opinion. One big enhancement could be the business user side to there social networking and business placement. Something Google is doing a good job of with their “Place Pages” for Google search and maps (example: San Francisco Real Estate Services )
With Google Place pages, business owners have the opportunity to have a publish the content of a business page, including video, where as “Yelp for business owners” seems to be geared towards offering buy up features such as advanced profile control and targeted advertising to the tune of $300-$1,000 a month. I’ve never really cared for this option too much as an advertiser or a consumer and think that Google might do a much better job of providing what’s best for the consumer. Yelp’s approach has been, in my experience, at bit heavily controlled.
Yelp for Real Estate has been at best an ongoing resource of placement for you business, à la Citysearch, and some seem to think a resource where Reviews of actual agents should be found.
What else might be under the tree?
Even Bigger news for Real Estate on the Google front broke just last night when Kara Swisher from All Things Digital posted about talks going on regarding the acquisition of Trulia.com.
It is unclear what price Google (GOOG) would pay, but sources estimate that Trulia’s valuation ranges between $150 million and $200 million, although there could be a big premium on that.
Rumors about Google’s interest in the real estate search market–and specifically in Trulia–have been rebounding around Silicon Valley for the last year.
But Google has pulled the trigger on a number of acquisitions of innovative start-ups recently and, sources said, will continue to do so.
There’s also been a lot of chat about Google’s interest in Real Estate in the online Real Estate space which is mostly about us looking inward. Google, in my opinion, is far less interested in anything involving something like an MLS, an RPR, or anything else as much as eyeballs and ads, same as it’s ever been for them.
Any other ideas out there about what little elves could be working on in Santa’s workshop?5 comments