There’s always something to howl about.

Buzzing about Google Buzz

The kind of awe and admiration Greg has for Apple, I have for Google. Whereas Apple’s product launches are greeted with unending speculation, leaks, rumor-mongering and fanfare, Google quietly rolls out new features.

Some are great – Google Voice has turned out to be surprisingly useful in my business. Others are not – I still haven’t figured out what Google Wave is good for.

Yesterday Google rolled out a new product, Google Buzz.

Unlike the iPad, Buzz is not a category killer. But it takes an existing category – the Facebook, Twitter, MySpace, LinkedIn world of social electronic interaction – and makes it… better.

I love the idea of social networking. I hate some of its implementations. For instance, Facebook is a terrible service – slow, buggy, non-intuitive.

Twitter is fast and a neat idea, but obviously limited in its implementation.

I rarely use LinkedIn.

But Google Buzz is potentially a useful collaborative tool that I can use across a range of relationships – from close friends, to family, to distant friends, to network contacts, to potential clients.

It integrates into gmail, which allows me to use it in the same way I use email. It will connect with other legacy social network sites, such as twitter. And it will allow me to do social networking with a much richer range of tools – text, graphics, photos, and video.