Calorie-free Purple Cows

The subject of my talk is Seven Ways to Convert Online Leads Better… And to Be a Better Agent. I hate the word lead – it commoditizes people in a way that is only detrimental to customer service – but I’m using it in the talk because I want to talk about service as marketing.

The talk is a response to myriad win-lose or win-neutral lead conversion talks that I see pitched at conferences like these (the consumer is on the neutral- or lose-side of the equation). I’ll describe seven things I think agents can do to actually work with more clients while providing better service. I want to create a win-win.

We’ve posted a preview of the underlying theme for the talk on the Estately Blog. In an industry where service should be king, the industry’s focus on a shallow interpretation of the purple cow allegory is a waste of energy and resources. Agents should primarily focus on beating the competition through superior service.