If you’re a true communist real estate photographer like I once was and your getting ready to go as far right as my friends in the business Greg Swann and Brian Brady, who I humbly agree with; then it’s time to drop your ordinary communist real estate photography money distributing, crummy, worthless shop. Warning to all communist!!! The remainder of this article is about greedy greed greed; making money.
You might be asking, what is a true communist real estate photographer like I mentioned in sentence one? A communist real estate photographer is what I used to be; simply list a home explain why I’m “THE GUY” and then take some “communist real estate photos” with my $350 best buy camera and put em’ in the system. Why is a $350 best buy camera SO COMMUNIST you might be asking? Simply put, in this new world of real estate over the past five years, myself and many others who are still in the business having had to adapt.
One of the ways I’ve adapted is really quite simple; CHANGE. I believe in THREE main capitalist scenario’s needed to sell a home.
1) Exposure (advertising) only a greedy greed greed capitalist would invest advertising money to make money.
2) Presentation (PHOTOGRAPHY & VIDEO) this is where I was a communist. My PRESENTATION sucked. Buyer’s looking at online couldn’t distinguish a Worthington Realty home from any other home. Simply put, I was losing money for myself and clients alike. I wasn’t totally doing my job. SO I CHANGED. I made a near $2,000 investment in real estate photography equipment to get me started.
I AM NO HARRY BISEL, as a matter of fact, if my photos could be half as good, I’ve succeeded. I have noticed because my PRESENTATION has “professional like” quality photos, my SHOWING numbers have gone WAY UP, and in turn I have CLOSED more deals.
How do ya like that Greedy Greed Greed explanation? I was your typical communist real estate photographer and didn’t even know it.
3) In case you’re wondering what the final point is – “Value” If the home is properly priced it will sell. (Which could mean, I still might be a communist for not over pricing a home like your typically capitalist (wink) I think you get the point.
In the end, a simple investment took me from communist to capitalist in the “Presentation sector” of the 3 main bullet points that sell a listing.
What are your thoughts? What have you done to convert your presentation sector from communist to capitalist? Here how I look at…why not just spiff up your presentation since you’ll sell MORE home, generate more referrals, and you’ll have happier sellers because their home will be getting more showings! Call it the capitalist snow ball effect.
How are you going to take a portion of your own personal business and convert over to capitalism?
Mike says:
If you had been a communist realtor, you would have been working for the government and been paid a set salary no matter how hard you worked.
You have been a capitalist all along, you are just trying harder now.
July 15, 2010 — 8:39 am
Jeremy says:
What are you using for now photography equipment? I’ve been on the fence for some time now, I should purchase a DSLR- but I haven’t. Are you using photoshop or something similar? External lighting?
July 15, 2010 — 1:38 pm