Vide:
That says: “Text HOUND9 to 88000.” If you snap a picture of it with a QR-code-reading client on your smart-phone, it should, in three steps or fewer, take you to a DriveBuy Technologies page for one of Cathleen’s short sale listings.
If you like good design, QR codes are plug ugly. But we’re going to start using them on our signs, commencing with the next listing. We often put the DriveBuy copy on a rider, so we’ll add the QR code there — on the order fo five inches square to make for an easy target.
Is anyone else playing with this technology?
jeffrey gordon says:
Greg,
I gotta think you are seriously out on the leading edge with this one 🙂
I look forward to hearing comments from others
jeffrey
August 2, 2010 — 4:28 pm
Greg Swann says:
> I gotta think you are seriously out on the leading edge with this one
I might be early for a practitioner, but the vendorslut sites have had posts about Quick Response codes and real estate. That, I will warrant, is not a good sign. 😉
August 2, 2010 — 7:01 pm
Alan says:
On http://newestrealestate.com try sending one of the listings to Twitter and you get a QR code to use on signage – it takes the potential buyer directly to full property details. Have fun.
August 2, 2010 — 6:46 pm
Tom Bryant says:
I’m not sure what I just read.
August 2, 2010 — 6:47 pm
Greg Swann says:
> I’m not sure what I just read.
Here’s a Wikipedia article on QR technology.
August 2, 2010 — 7:06 pm
Alex Cortez says:
Great technology and although the concept hasn’t been adopted by RE yet, I think it has a lot of potential. Looking forward to getting more info/stats before plunging in (early adopter I am not!).
August 2, 2010 — 9:06 pm
Donna Johnston says:
Wow, this is so cool. This made my head spin for just a second thinking about all the ways you could use it in RE. I have to wonder if a client driving by will know what it is?
August 3, 2010 — 6:43 am
Cheryl Johnson says:
Given that many folks driving by may not know what it is, I’d almost want to add another sign rider saying “For more info, snap a photo of the bar code”. I bet most folks would then do it out of curiousity … and you’d catch them with the “Wow” factor.
August 3, 2010 — 10:05 am
Tom Johnson says:
“If you like good design, QR codes are plug ugly.”
My tag is prettier than your tag!
http://tag.microsoft.com/consumer/index.aspx
Is this a VHS vs Betamax war? Will a RE sign look like an acid dropped checkerboard?
August 3, 2010 — 10:41 pm
Greg Swann says:
I had a rockin’ idea for supplemental signage and directionals today. Novelty value, really, but fun.
August 3, 2010 — 10:54 pm
Andy says:
Hey… fyi… you can get laser transparencies and print them out in your laser printer and then use 3m aroesol glue to afix them temporarily to the sign. with the right glue they come off when you want them to for the next sign. its an easy way to modify a sign with text or say a qr code which is a HOT idea!!!
August 4, 2010 — 6:36 pm
Teri Lussier says:
Tom is right, I think it will take off when you can customize it some. Examples here, too: http://contentdeveloper.com/2010/01/how-to-customize-qr-codes-with-your-brands-identity/
August 4, 2010 — 6:57 pm
Jane Michaels says:
I don’t see any way that QR codes won’t become totally ubiquitous and expected in the future. I’m sure there was a time when regular bar codes were viewed as a novelty, but obviously they are totally standard now. QR codes are quick and easy and for anyone into technology and gadgets, fun. So even though I have not seen them implemented in many places so far, I bet they will be. We shall see!
August 5, 2010 — 12:03 pm
Peter Baumbach says:
I created a nice large photo gallery in the front picture window of my downtown Baltimore city listing. Along with the photos I put a QR code linking to the listing on my website search engine. Tracking showed that only one person used it. I know the photos were noticed because peoples heads would turn and they would stop and look. The home was under contract in only 26 days. For the next month and a half while under contract, the code couldn’t find the property since our IDX doesn’t show under contract properties. They did get to make their own search, but that wasn’t what they were looking for when standing in front of the house. If only you could sell the same house to everyone who likes it. Hmm.
August 7, 2010 — 10:33 pm
Janice Bovee says:
I’ve been playing with the idea of putting on my business cards, maybe taking the user to a landing page of sorts.
August 9, 2010 — 9:04 am
Taylor White, PHD says:
No, I cant say that I am playing with this technology…or even know what it is.
To me the picture looks like a cartoon of some sorts!
August 9, 2010 — 4:45 pm