Right now, there’s no real way to do business with me online. This is not an accident–and I’ll get to the Jeff Brown section of the equation momentarily. I’m redoing everything. We’ve not been marketing lately, because we’ve got to raise the standards of everything.
This won’t be interminable, we’ll be done with this at some point real soon. Like this week. I’ll be up on Tuesday or Wednesday (read Thursday or Friday) and this will certainly be the last ‘public iteration,’ that I ever go through. I’ve got to end the “stay up all night and then roll the site back to how it was” school of doing things for myself.
A detail to peep at before it gets built into the shopping cart: what happens after people buy. This is one of many things that we’re rolling out, and it simply takes time. Making a sales channel that is tight, that makes and keeps promises and that is reasonably indifferent to the volume it handles. I’m working back to front- from the customer experience in the first minute, day, 3 days 5 days.
Here’s the “thank you” page that most see the moment their credit card is processed.
There are a series of emails that go out in the first few days, and my illustrious customer service turk calls people within 2 business hours to restate the same stuff and welcome them to our team. While I was waiting to get this done, I tore out my old shopping cart. I am not sorry I did this because the project is moving faster.
Now: there is no way to do business with me but sales are not down. Projects are getting done and delegated, my books are more or less kept (the bane of a small business for many reasons). Revenue is coming in at the same clip it had been before.
Why? Because I know what the hell I’m doing all the time.
As part of a fun & semiprivate project, a few of us wanted to get good at what we do for a living . I wanted to be more intense. We joined forces to set good goals for the last part of the year, so we didn’t take the time between Halloween and St. Patty’s day off. We wanted to know: what do we do?
So I got a service called “RescueTime.” And it’s remarkable. 3 weeks on it, and I’m more productive–maybe by an order of magnitude. It’s the “spouse in the room,” that Jeff wanted. “26 Minutes? Reading Klosterman? You don’t even like him. (I don’t, I respect the talent, hate his subject matter)”
It spits reports like this: was a “news and opinion” reportthat I considered ‘distracting.’ You’ll see that Copyblogger is blue. That’s not distracting. Why? Because Copyblogger commentors are the a top 10 source of business for me. You can edit manually after the fact.
It gives me nagging warnings: “WTF were you doing between X&Y time.”
You can also “get focused,” and all of the sites below will be blocked. You won’t be able to check and see Sports.Yahoo.Com if you’re “focused.”
When Greg tells of 70+ hour workweeks, I don’t doubt it. But I do think that he can shave 15 hours off this time easy, in 3-5 minute bites and chunks. I know that I have, and I am doing what’s necessary.
The before and after is profound. I have tracked revisions and “time in the system,” as a primary rubric. Things that I’m doing are getting done way faster than at any point in my life.
This program is that “spouse in the room.” Each night, Heather and I have a brief meeting the moment the kids go to bed. (Recommended: plan the meal for tomorrow, plan the workout, go over money–has changed our marriage). I share this with her willingly, because if she’s gonna defer her dream by watching munchkins, I gotta do what I gotta do so she doesn’t explode.
So, what I’m doing differently, is staying vertical. I have a standup desk that’s made to call people. stand, headset on, and I use Skype. I can contact about 22 people per 60 minutes. Most of them are from facebook. I see if they need anything, and then follow up with those that do. I’m averaging 45 minutes per day doing this, and I am increasing it by a bit each day. I hope to work myself up to 90 minutes.
The following is a quick youtube vid of an inelegant system I use:
Tomorrow’s monday. Tomorrow, there will be 122 days left in the year. Enough time, I would think, to do some serious damage if you hustle.5 comments