So now that it’s time to think big and act on those thoughts, I went door knocking. Oh yes I did. I have made a public commitment to prospecting, and no, I do not have an unbroken chain of red X’s, and no, I don’t feel good about that. Okay so now that we have that covered, let me tell you about door knocking.
Another Realtor and I have on occasion been partnering up for the past year. She’s just gone full time so I recently suggested that we go door knocking. Not only has she never done this, but when I suggested it, she was sure that: a) she’d hate it; b) she’d have people cuss her out and slam the door in her face; c) she’d promptly be kicked off this planet; or d) all of the above. What she didn’t count on, couldn’t believe, and was tickled to find out was, e) none of the above happened. Here’s what we learned about door knocking: The hardest part is getting started. No really. Once you set a time, drive to the neighborhood and get yo lazy booty out the car, the hard part is over, and once you knock on that first door, the rest is a cake walk down Primrose Lane.
We picked a practice neighborhood. A neighborhood that we have a listing in, giving us something to talk about, but we really wanted a neighborhood in which we wouldn’t be too horrified to make some mistakes. It’s a forgiving neighborhood that I’m familiar with. Hard-working, blue collar, friendly people who are used to door-to-door sales people. They will either open the door to be polite, or kindly tell us no thanks. Sorry BawldGuy, not one person told us to go to hell- not one! The houses are close together allowing us to quickly move on to the next house, and we went in the afternoon, 2pm, our thought being the only people home at that time are either retired or SAHM, and both would be receptive to having a quick face-to-face with a friendly adult to break up the routine of the day, plus, retired folks always know what is going on in the ‘hood, and the SAHM are likely to be moving on eventually, and are plugged into the kid’s activities and other mobile families. But mostly, we just wanted practice and to overcome our unfounded fears.
We armed ourselves with business cards a’la Bloodhound Realty. An unobtrusive thing to hand across the threshold, and I know they’ve never seen anything like it before so there’s some novelty involved. Our script? “Hi! We are with Exit Realty and have listing on the corner. Can we give you this wallet-sized property card? If you know of anyone who might be interested in moving into the neighborhood, would you pass it on to them?” Suggestions for improvement are welcome.
So what was our experience? Our very first door, we were invited in to “look around at what I’ve done with the place!” Oooo’s and Ahhh’s and she’s not moving, but she’s retired and knows who is, so that’s a great contact in the neighborhood. At another house, a little old lady, all of 4 ft nothing, holding a child almost as big as her, stepped on the dog to open the door. ::Keep smiling:: Her son just got a divorce, she’ll pass the card to him. Thanks, (although what son wants to live around the corner from Mom?) and uh, sorry about your dog. In all, we made contact with only about 10 owners which in some ways was hardly worth the trip but we needed the practice and mostly we needed to stop being afraid to knock on doors.
Here’s the thing: I just got off the phone with Jenn. She went back to that neighborhood on her own today and met a wife who would like to sell. This was about an hour and a half total time invested over two days. Only one person who answered the door said “No thanks.” No one got angry or even rude, so, if you are hesitant to do this, take heart. People need to hear from and meet good Realtors who really care. They need you to make contact with them. They might not be sure about what’s going on with real estate in their neighborhood and they want this information. Better to get it from you who will treat them well, than someone else.
Jenn and I have already made plans to hit the neighborhood of another listing on Saturday morning, good lord willing and the creek don’t rise. Soooo. How about you? Need to drum up some business? Go out and hit a neighborhood yourself this weekend- we’ll be brothers in arms- and then I’d love to hear from you about what worked and what didn’t.28 comments