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10 Ways To Get UnFollowed On Twitter

I try to spend 30 minutes a week doing a little housekeeping with my various blogs and social media accounts.

Whether it’s simply tightening up profile bios, updating links or completely deleting accounts, maintaining an online presence for business purposes is mostly tedious boring work.

Well, until today….

Quick background – I’ve started to spend a little more time on my personal Twitter acct actually paying attention to people vs only sharing my favorite links of the day.

Generally, I’ll spend most of my time in Google Reader browsing about 50 or so articles a day and simply clicking “share” to have a few relevant links syndicated out through to targeted Twitter or FB Business Pages.

However, now that I’m physically logging in to Twitter direct or through Hootsuite, I decided it was time to cut the list of people I follow down to a more manageable number.

While there are probably more efficient ways of reducing the noise by using an “UnFollow” Twitter application, I figured I’d spend a quick 30 min. scrolling through everyone I follow to see if there were any obvious profiles that I could delete based on name, photo or bio.

Not sure exactly what I was looking for, but I thought it would at least give me an opportunity to see some old faces as I scrolled through a few years of Twitter memories.

So, here are the top 10 reasons I deleted someone from my “follow” list on Twitter:

1. No Photo

Unless I knew who they were, it didn’t make sense to follow someone who was too lazy to upload some sort of profile photo.

2. No Bio

Really? I think that mastering the art of the one sentence bio should be the first thing people focus on before they worry about trying to “dominate the web” with all of the new secret magic bullet SEO strategies that are being taught by the Gurus.

Of course, I made a couple of exceptions.

I’m sure I’ve got some hidden bios online that suck, but I think I’ve always tried to at least mention my city, industry and intentions.

3. Quote For A Bio

I get it, Twitter is a form of self-expression for some people. Cool.

However, I was searching for “Real Estate” or “Mortgage” terms in bios from people that I didn’t recognize for my first run so that I could at least follow industry related tweets.

So, since a nifty quote didn’t tell me much about the person at quick glance, I unfollowed them. Sorry.

4. “Guru” In Bio

That’s just funny.

5. “I Help People Make Money With Social Networking” In Bio

Trying to avoid the spam as much as possible.

6. Multiple Websites In Bio

Call me crazy, but I’d rather know who someone is before I click their link.

7. “I Tweet For ___, ___ and ___” In Bio

There is a difference between multiple people tweeting for a brand or company, but I don’t understand how one person can jump in and out of other personalities.

8. Locked Accounts –

I guess, if someone’s hiding their tweets…. I don’t know.

9.  Obvious Bots / Re-Tweeters

I’m sure there are some good exceptions to this rule, but I’ll save the auto-tweet engines for a list or Google Reader feed.

10.  Brands / Companies

I took a second look at all brands and companies to make sure there was a real person managing their Twitter feeds.

I actually kept most of them, but the few industry names that simply follow every agent or loan officer are probably better for a list or something… if I ever get to that point.


My next step will be to casually monitor the actual updates as they start to flow through and just start unfollowing people that show a pattern of posting things that are useless to me.

I’m sure I’ll have another “Top 10” list once I get in and start examining people’s activity, links and number of followers / following ratios. But, we’ll save that for another post.

Maybe one day I can figure out how to apply Twitter more effectively to my listings on a separate feed for our new Las Vegas Real Estate company, or even use some of the tools to make my time more efficient.

But for now, I’m content approaching each connection on Twitter one at a time as thought there are real people who have something to say that might benefit me in 140 characters or less.

Photo Credit


15 Comments so far

  1. […] This post was mentioned on Twitter by Mortgage Revolution, Tom Hunter. Tom Hunter said: 10 Ways To Get UnFollowed On Twitter: While there are probably more efficient ways of cutting the noise by using… […]

  2. robert mack February 5th, 2011 10:21 am

    Twitter can get crazy….with the option to follow so many different types of people, not knowing who they really are can get so confusing. The key is to follow people that you know that will add value to your followers, unless you’re just curious about a celebrity or two:) and with your list of how to scrub people, it will be possible….I’m going through my list this weekend and gonna scrub a couple people….Especially the ones with no photos or bio…really?

  3. Mark Madsen February 5th, 2011 12:28 pm

    Robert – Really? Funny, thanks for noticing.

    Good luck with your Twitter cleanse. I had some fun looking back at all of the people I’ve followed over the years. Not sure what I was thinking originally when I chose to follow some of that noise.

    BTW – you’ve got a beautiful site. It looks great from the iPhone.

  4. Mark Brian February 5th, 2011 12:28 pm

    It is funny because I was going through several lists or directories of people on twitter related to the hashtags realestate or realtor today and only followed a handful. How many people really understand what twitter is about or for?

  5. David Grbich February 5th, 2011 1:46 pm

    Ohhhh Twitter – I try to follow interesting real estate industry leaders on Twitter but have also made it a practice to follow those that follow me – someone had shared with me that this is common Twitter courtesy. With that said I “Unfollow” those who consistently Tweet about things other than their real estate focus – ie, what they ate for lunch, their favorite color, etc. I also unfollow those that Tweet excessively – who can possibly Tweet anything of value 100 times a day?

  6. Tony Sena February 5th, 2011 4:25 pm

    I’m just waiting for you to take over our shelter realty twitter account 🙂

  7. Robin Sherman February 7th, 2011 2:13 pm

    Concur with Mark Brian. How many people – potential home buyers and sellers – actually use and understand twitter? I have tweeted off an on, but really, as a full time agent juggling lots of balls, I KNOW there are much more effective ways to market. Who are some of these people I am following anyway – and who is following me? As one of my lender partners recently said to me, “Look at this, the U.S. Navy is following me on Twitter!” Please . . .

  8. Meg Hurtado February 7th, 2011 3:43 pm

    The guru thing – that KILLS me. can’t stand that.

  9. Mark Madsen February 7th, 2011 3:54 pm

    @Robin – agree about the buyers and sellers, to a point. I do believe that there are some strategic SEM uses for Twitter, as well as the ability to search for key conversations to participate in.

    However, I mainly just enjoy Twitter as a tool to listen to industry noise from people and topics that interest me. It’s also a great way to have a very loose and quick conversation with people. I like the fact that engagement is limited to 140 characters. If anything, it’s a simple way to jump on someone’s radar to let them know you’re paying attention to them.

    Basically, I use Twitter to share cool links and keep things lite.

    @David – follow back courtesy – I’ve never heard of that, but it sounds logical. Hopefully I’m not upsetting too many people then.

    @Meg – “Guru” – I know, funny. Speaking of, looks like @TwitterGuru is doing a great job keeping up the name.

  10. Cassie February 8th, 2011 10:06 am

    I hate those who protect their tweets. What’s the use of having a Twitter account, anyway, if you don’t want others to read it. Twitter’s not a blog.

  11. robert mack February 9th, 2011 1:34 pm

    Hey Mark,

    Thanks for checking it out…it’s one huge organized blog and always a work in progress:) My web designer added the idx wordpress plugin to make it compatible with mobile smartphones, so it’s great for easy use on the go…. Apparently the plugin is free, so its definitely worth looking into..I just have a 24 year old web designer that keeps me on point! that always helps.

  12. Anita Clark February 10th, 2011 5:15 pm

    #5 on your list is my pet peeve…I can tolerate the others.

  13. Pete Deininger February 10th, 2011 7:31 pm

    If you’ve got 23,000 Twitter posts and the word “marketing” in your name, I’m probably not going to clog up my timeline with the automated ramblings. What I like most about Twitter is being able to get instant thoughts or feedback from people around the globe, not some automated sales pitch you have scheduled to go out at 10, 2 and 4 every day.

  14. Mike February 12th, 2011 3:55 pm

    I don’t know if you guys have heard about “paid tweets” where a celebrity will endorse a product for usually quite a large fee.

    It’s really quite annoying and misleading to their followers.

    On the otherhand I like when companies have a dedicated Twitter person who solves customer service issues and the like – looks really good and can make huge companies like Verizon seem almost human.

  15. David Krushinsky February 23rd, 2011 2:16 pm

    I better check to see if you deleted my account. LOL That’s a great list mm.

    When I first used Twitter, I would follow anyone who followed me. Then after 1700 people, I started “unfollowing” too. Got it down to 1300 and gave up. Maybe I’ll just start a new account.