Ever had a friend rave about a newly found restaurant who said the service was literally the best he’s ever seen? The question hangin’ in the air of course, is — How was the food? Ever heard a friend reply, “Oh, the food? Average at best. But the service was so off the charts, we’re goin’ back every week.” I’m bettin’ not.
Let’s lay out a few examples of the above.
Did attendance at Chargers games drop last season cuz they didn’t always wear their wildly popular throwback uniforms? OR, cuz they stopped winning?
Would you rather have the rude, gruff, but world class doctor? OR, the dime a dozen physician who serves homemade cookies in the waiting room, and makes you feel really good about yourself?
Is your best friend your best friend cuz they don’t tell ya the shirt you’re plannin’ to wear on that first date makes you look like a 1958 Sears appliance salesman? OR, cuz when you call them at 3 AM on a rainy Wednesday morning, they’re there in 10 minutes?
The Chargers’ win/loss record isn’t in any way connected to their uniform’s design.
Your doctor’s manners are irrelevant to his ability/inability to treat you.
Your best friend pisses your wife off regularly, yet he’s still the guy you go to when it MATTERS.
You’re in the real estate business. There’s only one thing you do that’s guaranteed, every time it’s tried, to put a smile on your client’s face.
Produce the result you were hired to produce.
Results speak more loudly than anything else you do, including your so-called world class service.
Those who spend the bulk of their time and money enabling them to produce those results for more people, faster, are the smart kids in the room.
Clients don’t pay us five figures for HappyTalk. They pay us for results.
It’s pretty easy to discern who, and who does not get that in any given market.
However, as Grandpa replied to me once, when, as a 12 year old I said painting pictures of landscapes/seascapes was hard, “If it was easy, everyone would be doing it.”
Testimonials may speak of the wonderful service they received from their agent, but they wouldn’t be testimonials if the agent hadn’t provided the originally sought after results — and sooner rather than later.
You have a choice.
Produce results — OR — become an assistant for an agent who does. Then you can give all the wonderful service your heart desires.
Did that sound harsh? Find a testimonial about a real estate agent praising their agent, who never did produce the results they wanted, but gave the bestest service ever while failing month after month.
Ask yourself — Why are those with the most CatSkins on the wall called top PRODUCERS?
Results. Nothing trumps ‘em, and there is no acceptable substitute.21 comments