We’re going to take a brief break from the political apocalypse that surrounds us and deal with money.
I’m something of a master at listening on Twitter. When someone says “After effects” or “motion graphics” I’m there. There are a dozen or so other ones that work much better, but you get the picture. I’m unlikely to share them.
I have dozens running on my tweetdeck. I pitch a few times a day. It works.
Now, I learned something that Brian Brady better use.
Over hundred times – 1/3 they are Realtors pandering for Approbation. “Look at me, I have a client.” Most of the time, it’s a buyer. A buyer that needs a mother frolicking mortgage loan.
What if a great lender, googled, called, and then offered the Realtor approval? What if that lender played dumb and pretended they didn’t see things on Twitter, but had a polished, refined pitch?
Fish in a barrel. Takes seconds to skim, minutes to sort, and needy people are forever most easily persuaded.
Also: if you have clients- shut up about them. Marketers brag about new, unsigned clients. I appreciate them identifying who is in the market for me, saves me the research. (Be silent, or be better than silence).2 comments