I was all set to write about how you should NOT use the new Zillow sites because I happen to agree with Don Reedy that they are sleeping with the enemy…when sleeping with friends is ONLY an FTP and a little bit of money away…c’mon people. ( I was even going to title it “A Mess of Pottage” just to get people talking… )
But then I saw this on the Huffington Post. Check it out. SERIOUSLY. Check it out.
Now for those of my friends that are more liberal, RELAX. Just because I saw a Google alert for Real Estate Blog from HuffPo does NOT mean I am drinking your Kool-Aid. You should know me better than that.
And for my conservative and libertarian friends, RELAX. I am not drinking THEIR Kool-Aid. Boy this political season has me stressed. hehe. Oh yeah…conservative friends..go back and read the post, don’t skip it just because it is HuffPo…you aren’t gonna die or go blind…grin
My goal was to offend EVERYONE politically in two paragraphs…how did I do?
I guess my points (I have THREE) with the above article was that I was well and truly surprised to see HuffPo celebrating the creative destruction of one business and noting the rise of another as an entreprenurial journalist shifted from Journalism to profitable blogging and made good at it. (Or is in the process of it).
And a corollary to that point. Creative Destruction WORKS. Even in our beloved real estate industry, just because things are the way they are today does not mean that they will be there for long. I am headed out to Inman this year (after a long hiatus from Connecting and Conventioning and etc) to enjoy some further reflection on where this industry is going and how to profitably stay in front of it.
We need to embrace change. Enjoy it and thrive on it.
How essential are brokerages? How about Franchises? How about Offices? How fast will business models change? Third party lead generators – are they vital? Or just an interloper?(All good questions IMO)
Oh yeah…the other two points.
2) The final point is this. REGARDLESS of the circumstances that you find yourself in… (And yeah, sometimes it is tough.) There is always a way, over time, to get to the Creative side of the Destruction. It takes rugged individuals who dedicate themselves, but there is a way.
So if you are looking at your real estate career and saying W-T-Heck (or worse)? Whether you stay in the same industry or go to a game where the rules are more in your favor, know that the Creative side of the destruction is not far away. My hat is off to this guy. He used the gifts God gave him to give back and get paid for it. Good for him. I wish no less for anyone, anywhere.