There’s always something to howl about.

Missed Fortune and the Wall Street Journal: The Value of a 50 Cent Financial Planner Is…About a Half a Buck

One of the tenets of financial advisory is the principle of fiduciary responsibility. Today, Wall Street Journal reporter, Jonathan Clements, openly criticizes the strategy Doug Andrew outlines in his best-selling book, Missed Fortune. Mr. Clements’ article, When the “Self” in Self-Interest Isn’t You, attacks the strategy as being completely self-serving for the financial advisers who recommend it.

The author is trapped in the mindset I call “Boomer Economics“: paying down the home and socking away as much as possible in employer-sponsored, qualified retirement plans. The problem with Boomer Economic Thinking is that it is becoming dangerous. The economy dramatically changed on September 12, 2001. We saw a shift of wealth from financial assets to hard assets, hyper-fueled by leverage.

Doug Andrew advises people to redirect monthly contributions for retirement. He advises that they fund a 401-k plan only to reap the benefit of employer matching. He advises that the remaining monthly contribution be earmarked for variable universal life insurance contracts so that the withdrawal from those assets is tax-free. Mr. Clements suggests that this advice comes from “unscrupulous advisers”.

Equity harvesting is another principle promoted in Missed Fortune. It is recommended because home equity fails the litmus test of sound investing. It is illiquid, volatile, and it has absolutely no return. Equity harvesting protects property owners from volatility. Kris Berg describes the challenges experienced Realtors face with panic selling, induced by illiquid property owners and inexperienced sellers’ agents. An equity harvesting strategy, invested in a side bucket to provide liquidity, can mitigate that risk. Mr. Clements directly attacks that principle as being a fee-driven recommendation and misapplies a disclosure offered by the NASD in 2004.

It is a brave new world with extraordinary challenges for the under-60 population. The World War Two generation was able to rely on the paternalistic retirement plans offered by the government and growing corporate America (Social Security and defined benefit pension plans). The Boomer generation presented the government with a distinct threat to those plans. The government answered with a tax-banking solution; the 401-k qualified retirement plan.

Mr. Clements fails to recognize the paradigm shift in the post 9-11 economy. It is characterized by a need for individuals to educate themselves about investing for retirement and positioning assets in various “buckets” so that they don’t become over concentrated on one specific asset class.

His method of criticism is deplorable. He employs the age-old fear tactic of “someone else is getting rich off of you” and encourages a generation of investors to do two things: limit costs and trust the government. The largest transference of wealth in history is happening and the average family is ill-equipped to deal with that transference. Criticizing new investment strategies is one thing. Calling the promoters of those strategies “unscrupulous” or “unethical” is the act of a desperate xenophobe.

Americans have caught on to the fact that the mainstream media are on rubbery legs. This professional journalist has never counseled clients nor dealt with the real financial planning cases. Report the performance of mutual funds, Mr. Clements. Leave the formulation of personal financial plans to the professionals .