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Seth on business cards — of particular interest to Realtors and lenders

Seth Godin on business card mistakes:

  • Don’t print your own cards. Just because Avery and others make those little perforated sheets of paper doesn’t mean you should use them.
  • Don’t use big type for the address and contact info. The #1 way we can tell if a business card is cheesy is with a glance at the type size. Really.
  • Don’t buy those color business cards with your face on them. You’re not an ordinary real estate agent, so there’s no sense in acting like one.
  • Don’t go with metal business cards. It might work for Steve Wozniak, but everyone else wants to bring your cards on an airplane.
  • You might think it’s a great idea to do a full color card with a big (lousy) picture on it. It’s not.
  • I like rounded edges. But only if you leave plenty of margin. (as below)
  • Margins matter. Anytime your type gets anywhere near the margin, you’ve blown it.

However: For real estate promotion, the business card form factor is a tiny little workhorse. Here’s a Black Pearl that’s not in that post: People fear commitment. Taking a flyer from your flyer box can seem to them to be too much like risking being “sold” by you, you Loki-like trickster. We buy flyer boxes that have a little pocket at the top for business cards. If someone won’t take the flyer, they just might take the much smaller, less threatening business-card-sized flyer we make for the home. After the “Sold” rider goes on, we swap out to our business cards or to a card promoting us as listers.

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6 comments

6 Comments so far

  1. Jim Duncan August 21st, 2007 12:41 pm

    And I have to ask – where do you get the boxes with the “card pocket”?

  2. Greg Swann August 21st, 2007 5:45 pm

    > And I have to ask – where do you get the boxes with the “card pocket”?

    Saunders Manufacturing. The Arizona sun is not kind to plastic, so we get one or at most two houses out of one of these boxes. Saunders sells higher-priced flyer boxes, but this is the best for our needs — flyers, one flat and prominent, with the little sinus at the top for business cards.

  3. […] Sometimes when I write a post, it is done in little bits at a time- a few minutes here and a few minutes there. Then news or shift happens and oh bloody hell, it changes my post, or horrors-I just trash the whole thing. Take this post for example: It sat in draft mode growing old and stale for about two weeks. This morning I took it out, shook the dust off, spruced it up, and was going to give it one final proof read this evening before posting. Now thanks to Seth, it’s a few hours worth of old news and I’ve rewritten some of it. I hate it when that happens, but for better or worse it’s going to print. […]

  4. David Phillips August 21st, 2007 8:25 pm

    Don’t forget to add:

    -Don’t put so much info on your business card that you need to string a few together and make a book.

    I saw a business card that looked like a charge card. Pretty snazzy but way off for our market. Though I did keep it as easy entry for those pesky locks…

  5. […] flyer using our best photos and our most rhapsodic text, printing it on heavy coated stock. We use flyer boxes that will hold the flyers but also have a pocket at the top for business cards. We put the Open House invitation cards in there, just in case someone doesn’t want to take a […]

  6. […] flyer using our best photos and our most rhapsodic text, printing it on heavy coated stock. We use flyer boxes that will hold the flyers but also have a pocket at the top for business cards. We put the Open House invitation cards in there, just in case someone doesn’t want to take a […]