Oh, good grief, not another one! “Stealth” real estate start-up is long on promises, short on details
If Groucho Marx were to come back to us as a hen, aghast but still sardonic, what would he (she?) do? Peck around in the dirt, no doubt.
Comes next a “stealth” start-up called roost.com, which promises “to fundamentally change how customers find & move into their next home.”
When words mean almost anything they mean almost nothing, but “fundamentally” ought to mean a lot. For this promise to come true, I’m thinking people will need to find their homes by divination and move into them by teleportation. Realty may yet disappoint.
But: Mortgage woes be damned, the world does seem to be crawling with doofuses with dough. If you’re facing foreclosure, come up with a scam by which millions of insomniacs will search for homes they can’t afford in towns they don’t live in while exposing themselves — no, not to children — nor even to aghast, sardonic hens — but to thousands of pay-per-impression ads. Where before you were a deadbeat, 90+ days late, now you can be a Web 2.0 real estate entrepreneur, a stylish flash in an already over-crowded pan.
Goofy logo? Check. Jaw-dropping offices? Check. Radical chic media cachet? Check. The only thing missing from the “real estate space” is practical experience selling houses…