Allen Butler is a volunteer to this discussion, so please be gentle:
Frankly, it needs an overhaul. I’m not real enamored of it any more. I used to think it was better than good…
Don’t blame Allen for this. Blame Adobe’s John Warnock, who, more than anyone else, invented desktop publishing.
I have one word: Simplify. Amend me constructively, if you please.
And: In the nicest possible way: Why not show us you can take it as well as dish it out?
Technorati Tags: real estate, real estate marketing
ken says:
Allen,
Better tie a double knot in you kicks and buckle your chin strap….just kidding…sorta.
I have three comments for you.
1. You are right…your business card should be a case study in evolution. Yesterday’s new idea is today’s OK idea and next quarter, it might be stale. Evolve.
2. I like your first two bullet points…the third is used too commonly and I suspect you’re the opposite of common…I’d substitute that third one with something that you’re famous for…something that people always compliment you on…something you’re proud of.
I bet you do way more than a Butler…I see that you’ve branded the Realty Butler theme strongly with your blog and web site…I don’t know how you might do it, but it might be intersting if you could substitue “When you need…The Realty Butler” to “When you need more than a Realty Butler”. Implying another level of service.
3. Thanks for sharing.
Ken
August 26, 2007 — 9:44 am
Dave Barnes says:
Allen,
1. The typical “rule” is: no more than three fonts and preferably two. So, reduce the number of fonts.
2. Get a better photo. Something where you look friendly and less like a mortician.
3. Dump the butler image.
4. Enlarge your direct phone number. It the most important datum on the card.
5. Fix your email address. AButler@WestUSA.com ? WestUSA.com is something about HVAC systems. You should be Allen@RealtyButler.com (and capitalize the ARB). And, for god’s sake, don’t use a gmail address!
6. Get rid of the swirly border. It takes up real estate and is distracting.
,dave
August 26, 2007 — 10:17 am
Jillayne Schlicke says:
The butler in the clip art is holding up a picture on his dish of a typical American family buying a house: mom, dad, kid.
Typical families today look somewhat like that, I suppose, but what about single men and single women buyers? Single parent families? Aging baby booomers? They don’t see themselves on your serving dish.
A subtle, yet unconsciously powerful statement that you might rethink.
August 26, 2007 — 12:04 pm
Austin Real Estate Guy says:
I would go with something like “from butler to concierge” or something like that.
August 26, 2007 — 1:16 pm
Linda Slocum says:
Dump the photo if you’re going to stay with the butler theme. I agree with the mortician comment, and will add also that you look too young for the marketing campaign as it is.
Another thought to consider is that a “butler” could be considered to be a paid servant, as in a task-oriented salaried individual, rather than a full-service realtor. Butler: The head servant in a household who is usually in charge of food service, the care of silverware, and the deportment of the other servants. (definition from FreeDictionary.com)
August 27, 2007 — 1:36 pm