More from Richard Riccelli on ideas for Allen Butler’s business card:
An object lesson in the art of the possible.
(Yes, Chuchundra, you are of course right**), since Vettriano’s licensing fees are likely to be a bit dear on a Realtor’s business card budget, let’s quickly explore what can be accomplished with an art budget of a few hundred dollars.
Visit your favorite stock photography/illustration source (getty, veer, jupiter leap to mind), navigate to the rights-free (cheap and forever) areas, type in your keywords, and see what suggests itself.
And if you have the decided advantage of a name that is also its own mnemonic, all the better to create a brand ID, if not a brand image.
The object is to stick with it. Like a bulldog, if not a bloodhound. (I know, it’s a pug. Stock photography does has its limitations.)
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**p.s. and thx for the You Tube clip. Most amusing. I think I was in that room, just out of frame.
Technorati Tags: real estate, real estate marketing
Michael Price says:
iStockPhoto.Com is worth a look before investing in the larger Stock house prices. You can usually accomplish the same thing for $15.
August 28, 2007 — 10:59 am
Chuchundra says:
Rich, I actually like the top one better than the Vettriano “inspired” one. That’s a great design.
In fact, since my business identity has a chapeau theme and I’m needing new business card, I might borrow a bit of inspiration there myself.
August 28, 2007 — 11:06 am
Steve Leung says:
Evocative and elegant. Those business cards communicate more than a flyer’s worth of info.
I second Michael’s comment on iStockPhoto if you’re on a budget, particularly if your design is going to be clean like the third one here.
August 29, 2007 — 7:19 pm