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There’s always something to howl about

Psst, buddy . . . Wanna buy some leads?

So I got spammed by Realtor.com this morning. Turns out that they’re not soaking enough money out of us already for the privilege of repackaging the content we provide to them. Now they want to sell us CMA leads, a la HouseValues.com. These leads would have stunk pre-Zillow, but I can’t imagine how they could be worth anything at all by now. So I’ve been kinda grumpy about this all day. But then I had a warm call, a motivated buyer from Realtor.com. Cathy’s been optimizing our stuff there (with money, mostly), so maybe it’s paying off. I’m still not buying any unmotivated CMA leads, but I’m not grumpy anymore.

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4 comments

4 Comments so far

  1. dustin August 10th, 2006 4:28 pm

    No one wants to read a grumpy Greg… :)

  2. […] Only difference is that on Zillow you don’t have most of the results page taken up with a paid advertisement from a Realtor. Zillow is more organic than that, and although some agents don’t like Zillow, at least they are honest about what they are as opposed to Realtor.com acting like a public resource, and the Internet face of NAR, and hiding the fact that they are actually one of the biggest pimps in the industry, selling every piece of the site they can. Sure, it makes it easier to swallow if you can get a piece of the disintermediation pie that’s in your flavor, but it’s still taking leads from Realtors by using those same Realtor’s listing information and selling the leads back to them- exactly the same way those other crappy lead-gen sites do. […]

  3. Terrill Fischer January 7th, 2007 4:42 pm

    Damn lead aggregators… i hate them. If you learn your lessons here and on Active Rain you we won’t have to succumb to these people repackaging our leads. What a scam! The only one I saw that was somewhat reliable if you knew how to incubate the leads was Homegain’s buyer link program.

  4. slots January 23rd, 2007 9:11 pm

    Your leads???

    Give me a break…They are your leads if you advertise to generate them.

    Leads are opportunities to convert business…Nothing more nothing less. Some will convert more, some will convert less, even given the same leads.

    You probably invested some money, didn’t convert any leads to transactions or not enough to be profitable and now it’s your mission to protect the world from the big bad aggregators.