This is excerpted from today’s Inman News:
“RealUmbrella, a new site for home buyers and sellers that launches today in California, will not make many friends in the real estate brokerage industry, but it’s not supposed to.
At its Web site, the company states that brokers, Realtors and agents that exist today “are being re-purposed for tomorrow. Stand by for the real estate market shakeup.”
The company seeks to link for-sale-by-owner buyers and sellers directly in an online platform that features digital documents and electronic signatures for a flat fee.”
Here is the URL, www.realumbrella.com, so you can see for yourself the Big Giant Threat this particular we-do-nothing-for-less-in-fact-we’re-almost-like-a-real-
company poses to Realtors. It might be good to note that there is NO company, proposal, idea or random thought ever, that attacks Realtors, that is too irrelevant for Inman to not select as “feature news”. It’s all good. I love the quote from some not-quite-bright dimwit, “brokers, Realtors and agents that exist today are being re-purposed for tomorrow. Stand by for the real estate market shakeup.”
I am standing by. Enjoying the hallucinatory thought process that would lead to making such a stupid statement. I’m thinking that Dave Liniger letting a fart over the weekend will have a greater effect than anything the RealUmbrella company will ever do.
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On the off chance that you did not receive an email from Best Image Marketing, I am giving a “webinar” on Wednesday morning (9 AM PT). Anyone can listen in, if they care to. Here is the link to register. There are some great past webinars there as well and I’m thinking that the one I do Wednesday will wind up there a day or so later, if Wednesday morning isn’t convenient for you.
Jay Thompson says:
Russell – I wish you’d stop sugar coating things and just tell us how you really feel…
September 25, 2007 — 6:09 am
Ines says:
Russell – you said it beautifully, I don’t even think we need to “Stand by”.
September 25, 2007 — 6:44 am
Drew Nichols says:
Of all the potential threats out there to agents and brokers, this is one of the worst I’ve seen, yet it makes the boldest claims.
September 25, 2007 — 7:11 am
Roberta Murphy says:
Russell: Their umbrella is a leaky one–and should delight attorneys. Who negotiates and protects? Where is risk management? E&O insurance?
http://activerain.com/blogsview/215196/RealUmbrella-Unfurls-and-Exposes
September 25, 2007 — 7:30 am
Kurt Van Ness says:
Re-purposed? I’ve never been repurposed. Can’t wait!
September 25, 2007 — 12:52 pm
John Wake says:
Inman News – “Where we re-purpose any crazy ass real estate press release and re-sell it as news!”
September 25, 2007 — 10:10 pm
Arlington Virginia Condos — Jay says:
As a remax agent (I’d use the “R” word but I know it’s only supposed to be written in a certain way) I must say the quote about Liniger had me laughing for minutes….
peace out,
J
September 26, 2007 — 7:43 pm
Lester Cox says:
Standing By! Do I still have to stand by and wait for Redfin to take over the world of real estate too?
September 27, 2007 — 1:07 am
R.Soto says:
Great more people just trying to run us out of business.
September 27, 2007 — 9:58 am
Shawna says:
What can you do? Adapt and overcome as my daddy use to tell me.
October 1, 2007 — 7:10 pm
Colorado Home Guy says:
Kurt,
I agree with you. I think that there are to many people out there that understand the importance of having a Real Estate Agent.
December 14, 2007 — 1:11 pm