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Seth Godin to Realtors: Get great or get out of the game

Excellent advice, start to finish. He’s not a Realtor, but he’s actually sold things other than jawbone in his life.

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7 comments

7 Comments so far

  1. Doug Quance February 21st, 2008 9:43 pm

    Of course, Seth is right.

    No big surprise, really.

  2. Brian Brady February 22nd, 2008 12:18 am

    I think Sean Purcell called blogging “Mayoral Marketing” about a week ago. While I’m certain that Seth didn’t appropriate Sean’s idea, the concept is awfully sound.

    Pardon the trip down memory lane, but I remember my mother’s first broker likening farming to “running for office”. His advice was to become the key influencer among the Rotarians, Kiwanis, Women’s Clubs, and PTAs in your community.

  3. Brian Brady February 22nd, 2008 12:21 am

    I forgot. Jeff Brown’s subdivision blog incorporates all the principles Seth expounds into a Web 2.0 environment.

    There are a lot of smart people writing and commenting here.

  4. Everything New is Old « A Life That POPs February 22nd, 2008 8:21 am

    […] No Comments I spent a good twenty minutes patting myself on the back yesterday.  After reading Greg Swann’s post over at Bloodhound I linked to a very interesting post by none other than Seth Godin.  In […]

  5. Nigel Clarke February 22nd, 2008 9:20 am

    The large gathering of Real Estate agents Seth mentions was the Keller Willimas convention in Atlanta. The keynote he delivered was eye opening. I’ve been working on localising my on-line presence but to hear a luminary like Seth clearly state real estate is local, get this or get out of the business, was a call to action that couldn’t be misunderstood.

    nigel

  6. […] Seth’s blog for example. I don’t subscribe, but many of the RE bloggers I respect must. Greg Swann, Dustin Luther, Jeff Brown, and Joel Burslem all mention the post. Jeff even went so far as to call […]

  7. Greg Swann February 22nd, 2008 9:53 am

    > The large gathering of Real Estate agents Seth mentions was the Keller Willimas convention in Atlanta. The keynote he delivered was eye opening.

    If you’ve got some pearls from your notes, we’d love to heard them.