There’s always something to howl about.

This is not for the contest — just tipping my hat

The most powerful marketing Idea I’ve heard lately is to create a separate blog for listings. I’m in the process of giving area information, one area at a time on my home buyer’s website/blog with plenty of links to pertinent information.

But the idea of creating a blog for each listing is something that didn’t dawn on me. To tell the story of the listing. The 455 50th Street Blog! My provider allows categories, so I can create as many blogs as I want to create and delete them when it sells.

The possibilities are many – you could even have the owners write a guest post, you could fully explain the area surrounding the listing, you can place powerful photos highlighting the strong points; you can have one post that gives demographics, one post that gives comparables, and if it’s an older home like many in Savannah, one post that gives the history. You can highlight in one post all the improvements, in one post talk about its energy efficiency, on and on.

It’s a lot of work but it would be powerful and sellers would love it. Talk about rich content and Google love! It would distinguish the home and it would place it in a great position to compete in a tough market.

I have two new listings coming up and I’m going to try this. There may be objections I haven’t thought of, but I believe it would be worth the effort.