There’s always something to howl about

A Special Sunday Session at BloodhoundBlog Unchained: Russell Shaw UNPLUGGED (And: Why I’m Going to Win My Pricing Battle With Greg)

Call me a shrewd negotiator or color me lucky but I pulled off a coup for the folks coming in for the Sunday session of the BloodhoundBlog Unchained Social Media Marketing Conference, brought to you by

I was spending my Saturday evening online and e-mailed Wonderful Russ, asking him to give me some time, on Sunday afternoon. There are two things you need to know about Russell Shaw: (1) his accomplishments dictate that you should schedule appointments for his time (2) his welcoming nature affords you an open door, so that it isn’t always a requirement. You’ll have to travel very far to meet a man more welcoming than Russell.

Russell is a night owl, like I am. I think it’s because he is most creative at night; I know my best creative thinking comes after 10PM. I wasn’t surprised and was certainly delighted when his invitation to talk came immediately.

Call me now- I’ll pick up,” he beckoned.

When Russell Shaw invites you to call, you just do it. Let me give you some background, first:

I lived in Phoenix for 12 years. I’ve been a lender there, since 1995. Anyone familiar with Phoenix knows that Russell is an institution. Everyone within reach of the Phoenix television and radio airwaves knows Russell. I’ve watched Russell lose weight and gain gray hair, over the years, as THE spokesman for Maricopa County real estate. His presence is overwhelming with his plain-spoken “no- hassle listing” offering.

If you’re stuck on Interstate 10, driving into work, you’ll hear this, on the radio. When you return home from work and settle down to enjoy the Diamondbacks game, you’ll see this, on the television. Ubiquity is Russell’s middle name. It is not a mistake that I’ve modeled his offline presence with my own brand of online ubiquity. I’m not brilliant, just smart enough to model successful people.

I’ve hardly started and I could continue for hours. While Russell’s success is chronicled in The Millionaire Real Estate Agent, a true testament to his success comes from a story from last Spring.

Russell hosted a lecture series (for FREE) that Bloodhound Blog, North American Title, and World Wide Credit Corporation sponsored. You can get all of the podcasts of his presentation, here (you have to have a FREE Active Rain membership). I was elected to introduce Russell for session two. Prior to the event, I was at my sister’s home in Phoenix. When I revealed my evening activity, my sister stood up straight (all 5’2″ of her), lowered her voice to imitate Russell’s melodic baritone, and said,

If you don’t like it…FIRE me.

That’s branding, folks.

Sorry for the digression. I felt the background was imperative. The coup I pulled off was merely being in the right place at the right time. It’s no secret that Russell will engage Redfin’s Glenn Kelman in a Presidential-style debate, to close out UNCHAINED. I fully expect that the presence of two leaders, debating the merits of two distinctly different business models, will be interesting enough. Still, Russell had more up his sleeve.

You see, Russell desperately wants to help real estate agents. Desperately may be a strong word, perhaps willingly is more appropriate. He’s reached the pinnacle of his profession and chooses to openly share his success with agents thirsting for that knowledge. He does it at StarPower, CRS Sell-A-Bration, and the National Association of Realtors.

During our midnight call, the topic turned to UNCHAINED. Russell openly asked how he could help…more. I seized the opportunity to have Russell host an “UNPLUGGED” session, for two hours, on Sunday afternoon. Here, you can ask Russell any question you’d like about real estate brokerage and marketing. I predict that the Heard Museum will kick us out and Russell will be answering your questions in the parking lot; he’s just that compelling and enthusiastic.

What’s this mean to you? Russell traditionally nets seven figures annually. You can reserve your spot, with him, for less than $200, now.

Of course, that’s not all you’ll get for your money. We’re going to feed you lunch, on Monday and Tuesday. We’ll have snacks, all three days. We’ll give you free wireless internet during the duration of the seminar. You’ll get DVD recordings of the event so you can review what you’ve learned, all year long. The price includes a workbook, a journal of sorts, for you to chronicle all that you learn.

Get Russell, the food, the wireless internet, the workbook, and the DVDs for $199.

Sunday will be funday but you’ll get some great ideas. Ron Cates of Constant Contact has agreed to host a workshop called, “The Power of E-mail Marketing“. While he offers that seminar free to ConstantContact members, the knowledge you’ll gain about e-mail marketing, done correctly, could be worth thousands of dollars to your bottom line.

Laurie Manny and Teri Lussier will be on stage, discussing how to build a local real estate weblog. Teri was Greg Swann’s apprentice in the Project Blogger contest and hosts The Brick Ranch, in Dayton, OH. Laurie owns the Google search term ““Long Beach Real Estate”. No extra charge for their knowledge; you get it for $200, inclusive.

BawldGuy Jeff Brown will be discussing his comment marketing strategy. That’s a fancy way of saying that Jeff gains valuable referrals, for his investment practice, by actively commenting on real estate weblogs. Of course, there’s more to it than JUST commenting and Jeff will share that with you at UNCHAINED. Jeff’s another seven figure guy so you guess what an extended consultation with him costs.

Ya see where I’m going with this? I haven’t even gotten to Mary McKnight, Professor Greg, or my goofy marketing ideas.

I’ll throw in a zinger — David Gibbons. Is there a better online reputation manager than David Gibbons? What Would David Gibbons Do? is a mantra we use here at BloodhoundBlog when we discuss online reputation management. Forget what you’d PAY someone like David, focus on the thousands of dollars he’ll SAVE you by teaching you what NOT to do.

Barry Cunningham was SPEECHLESS when I told him what we were charging for UNCHAINED. Now, Barry’s not prone to speechlessness so he immediately chastised me for not charging enough. Fortunately, I explained the value proposition of this conference and convinced him and his partner, Barry Johnson, to broadcast live, from UNCHAINED, on Real Estate Radio USA.

The Barrys will be introducing their project, Agent Rockstar, at UNCHAINED. They’re convinced that they can develop their talented producer, Lindsay Richardson, into a budding mega-agent…strictly from the resources available to her from her Rolodex. You’ll have someone to benchmark after you leave the seminar.

Many of you have asked about purchasing the DVD set, after the event. The DVD set and the workbooks go on sale, now, for the price of the event. Buy the DVD set and we’ll throw in the UNCHAINED seminar for free. Why won’t I discount the DVDs? The answer is simple — we’ve discounted the event. The DVD price will go up to the full $350 when the event price rises- and that will be soon.

Reserve the DVDs or seminar admission for the same price, $199, today.

Without the support, we couldn’t offer this “market downturn” special price; it just wouldn’t pencil out. What Zillow offers in financial support, Russell Shaw offers in moral support. Snaring his UNPLUGGED session was really a bonus. I hope you’ll enjoy the seminar, as much as I will, next month.

PS: I know we’re delivering the goods but you don’t. I said this to Vance Shutes, who’s traveling from Michigan, and I’ll say it to you. This isn’t a beauty contest. While there will be networking opportunities and plenty of fun, Greg and I are hell-bent on giving you thousands of dollars of value for your seminar fee.

If you’re not satisfied with your investment, before, during, or after the event (or receipt of the workbook and DVDs) , simply tell us. We’ll refund all of your money, no questions asked.

PPS: I don’t anticipate this discount to last . Sean Purcell and I gave a “warm-up” presentation, to a packed house at San Diego’s Commonwealth Title, yesterday. I spoke to a group in La Quinta, last week. Greg Swann and I will be talking to 3-4 groups, in Phoenix, over the next few weeks. Greg promised a “guerrilla’ discount to those of you who jumped early.

It’s no surprise that I’ve been WANTING to raise the price because the masses don’t recognize the value at this low price. Greg’s your best friend; he wants to keep this ultra-affordable for the folks in the trenches, trying to make it big in this tough market. I will eventually win this battle. Don’t wait for that to happen. Whether you’re planning to come to sunny Phoenix for BloodhoundBlog Unchained or buying the “home study” version in the form of the DVDs and workbook, commit your funds now before the price goes up…


21 Comments so far

  1. Doug Quance April 16th, 2008 9:56 am

    This event just gets better and better…

    A great value at twice the price!

  2. Sean Purcell April 16th, 2008 9:58 am

    Brian – more of Russell Shaw: amazing. Have you and Greg also perfected a system for adding hours to the day? How in the world are you going to fit all this in? Twenty-four hour presentations? Does the price of admission include IV coffee?

    Greg – I have already paid my fee so I say this with absolute impunity. Are you nuts?! $199?! There should be a zero at the end of that number. It would be a steal.

  3. Broker Bryant April 16th, 2008 11:46 am

    Brian, It sounds like you guys have put together an awesome event!!! I wish you much success with this endeaver. Snagging Mr Shaw is certainly worth the cost of admission all in itself.

  4. Christina Ethridge April 16th, 2008 1:20 pm

    Brian –

    I’m still trying to make this work with my schedule – what time does the last event END on Tuesday?

  5. Greg Swann April 16th, 2008 1:26 pm

    > what time does the last event END on Tuesday?

    4 pm. You’ll be around 20 minutes from the airport, tops, at that hour, so any flight leaving 6:30 or later will work. You can push it to 6:00 at Terminal 2 (Alaska, United).

  6. Sean Purcell April 16th, 2008 1:46 pm

    Of course, you miss the Unchained bacchanal if you leave that early. I understand that local police have put on extra patrols staffed with Bloodhound bloodhounds… 🙂

  7. Greg Swann April 16th, 2008 2:11 pm

    > extra patrols staffed with Bloodhound bloodhounds…

    One things we’ve talked about, don’t know for sure if it will happen: Odysseus Unplugged, a meet-the-dogs session. He would love it.

  8. Christina Ethridge April 16th, 2008 2:23 pm

    Ok – I know there is bantering going on, but am I going to miss something if I take a 8pm flight out on Tuesday?

  9. Sean Purcell April 16th, 2008 3:11 pm

    That depends Christina, do you consider Bloodhounds howling at a bad moon rising “something”?

    (That’s enough from me – wait for the real answer from Greg) 😉

    BTW, Odysseus Unplugged! Is there even an option?

  10. Greg Swann April 16th, 2008 3:58 pm

    > I know there is bantering going on, but am I going to miss something if I take a 8pm flight out on Tuesday?

    Nothing official, in any case. We’ll be done with everything at 4 pm. And then… We’re going to Disneyland! 😉

    Sunday and Monday nights will be the social nights. Everyone will be hitting the airport after we close on Tuesday afternoon.

  11. Greg Swann April 16th, 2008 4:00 pm

    > BTW, Odysseus Unplugged! Is there even an option?

    That’s a good idea. We’ll bring an amplifier.

    Cathy won’t let me, but I would love to give BloodPuppies as closing gifts. Imagine North Central Phoenix at 5 am when twenty cousins come together to form a choir…

  12. Sean Purcell April 16th, 2008 5:18 pm

    Cathy won’t let me, but I would love to give BloodPuppies as closing gifts. Imagine North Central Phoenix at 5 am when twenty cousins come together to form a choir…

    If Cathy doesn’t like that idea she is absolutely going to hate the whole “we’re moving the party to the Swann pad!” around 2:30am…

  13. Greg Swann April 16th, 2008 5:23 pm

    > If Cathy doesn’t like that idea she is absolutely going to hate the whole “we’re moving the party to the Swann pad!” around 2:30am…

    Arizona is an open-carry state. She can shoot the license plate off a gnat’s ass. As Robert Heinlein said, “An armed society is a polite society.”

  14. Sue April 16th, 2008 5:29 pm

    I really wish I could go to this and its getting harder to resist, but I am already in another course for 9 more weeks. Darn!

  15. Charleston real estate blog April 16th, 2008 6:49 pm

    Brian, I’m sorry I’m busy and can’t attend but wanted to compliment your post: it is pure Dan Kennedy material, quite simply a superb sales letter.

  16. Brian Brady April 16th, 2008 6:56 pm

    Thanks, Howard. You caught it

  17. Sean Purcell April 16th, 2008 7:34 pm


    She can shoot the license plate off a gnat’s ass.

    It is with great regret that I must inform you I will be unavailable to meet Cathy. I will be busy that… whenever it is that she is available. Please pass on my respect. 🙂

  18. Nick Bastian April 16th, 2008 9:07 pm

    “Greg Swann and I will be talking to 3-4 groups, in Phoenix, over the next few weeks.”

    If we paid early, will we be notified of these groups? 🙂

  19. Brian Brady April 16th, 2008 9:56 pm

    Of course, Nick. One is confirmed for May 9, in PV.

  20. Russell Shaw April 17th, 2008 3:27 am

    Does this mean it is now confirmed that I get in free?

  21. Vance Shutes April 17th, 2008 6:07 am


    I’ve been AWOL for a while – long story. Glad to be back. Thanks for the shout-out. I look forward to Unchained!