So: My belief would be that, regardless of Trulia.com’s nofollow policy on the listings it solicits from Realtors, brokers and brokerage chains, if you’re building things right at home, you should be able to beat any out-of-town infiltrators on your own listings.
So I looked up “718 West Moreland Street”, which isn’t even my listing, but which I wrote about in my own Trulia post a couple of weeks ago. My links are coming in in positions 1, 2, 3 and 4 and Trulia is at number 6. Your mileage may vary.
Next up, “12214 West Madison Street”, which we listed 13 days ago. The home’s single-property web site comes in first and second. Trulia isn’t there at all yet, but guess who comes in third? Yes, its underdog victorious Zillow.com. I tweaked David Gibbons a couple of days ago about his uncharacteristic silence, but I knew this meant that Zillow had to be working on SEO. With Zillow, you can learn a lot from the questions they won’t answer.
Here’s a third one: “1322 East Vermont Avenue”, which we’ve had listed for about a month. We definitely believe in networked cross-linking on our own sites, so as I look at my results for that search today (all of which might change at any instant), we’re coming in first, second, third, fifth and sixth out of seven hits on google, with the single-property web site again in the dominant position. Trulia.com is in fourth place, behind a weblog post I wrote about the Vermont house on DistinctivePhoenix.com — a PR4 weblog.
Can I call this established? If you’re building your own web sites properly, Trulia.com should not be able to beat you. Any disputes, disclaimers or caveats?
But here’s what’s really interesting: Position number seven is occupied by Zillow.ca. I don’t know how many houses there are in Canada, but it looks like they’re about to get Zestimated.
If a sphinx-like creature, his gaze blank and pitiless as the sun, should like to offer up some details, I’m all ears.