by Brian Brady
Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL
Jonathan Washburn and Bob Stewart were my guests on a 45 minute interview about the new Localism.com:
1- Bob Stewart gave us an overview of the new Localism site and described its stated purpose.
2- Jon Washburn explained the history of the Localism portal and how polling the Active Rain community led to the decision to repurpose the portal as a hyper-local community interest site.
3- Opportunities for community evangelism were discussed along with practical ideas about how existing Active Rain members might benefit.
4- The sponsored community issue as well as “Top Neighbors” placement were explained.
5- Jon Washburn explained basic SEO strategy.
6- Bob Stewart discussed how the SEO strategy will be coupled with search engine marketing to draw consumers to the site.
7- Jon Washburn answered the BIG question; “Will he sell Localism or Active Rain ?”
The interview is about 45 minutes long and is perfect to download to your iPod, for your evening workout.
Mike Farmer says:
Have they figured out how to make AR less boring?
July 10, 2008 — 6:24 pm
Stephanie Edwards-Musa says:
Thank you Brian for doing this.
July 10, 2008 — 6:24 pm
Brian Brady says:
“Thank you Brian for doing this.”
Your comment was my motivation, Stephanie!
July 10, 2008 — 6:54 pm
Stephanie Edwards-Musa says:
Brian, Well..I’m glad it motivated you, this will help a lot of people. I was really concerned yesterday before I had any clue what was going on with the content not being there, etc.
After thinking about it, it will probably end up being like when people flipped about having the sponsor sidebar on AR..and it’s not a big deal now.
I feel really bad for these guys getting pounded with some of the comments going around. I truly believe that their intentions are good and that we should probably just chill out and watch it come together. You know, what they were trying to tell all of us yesterday. 😉
July 10, 2008 — 7:12 pm
Brian Brady says:
They’re big boys, Steph; they can handle it. if they couldn’t they wouldn’t have lasted two years. We’re a pretty rambunctious group.
July 10, 2008 — 7:13 pm
Stephanie Edwards-Musa says:
Brian, that is true. Both parts. Territorial real estate agents, nothing like it. LOL.
Where’s the fire hydrant?
July 10, 2008 — 8:02 pm
Jonathan Washburn says:
Hi Brian, Thank you very much for the opportunity to come onto your podcast and answer some of the questions people are having.
July 10, 2008 — 8:36 pm