There’s always something to howl about.

Sneak peek: Screen shots from the forthcoming REST for iPhone app

Real Estate Success Tracker is a Customer Relations Manager/Transaction Manager for Realtors. It comes in Windows and Macintosh versions, plus a networked version that will work with clients on either platform.

REST CEO Matthew Hardy — a BloodhoundBlog Unchained in Phoenix matriculant — has been paying attention to the marketplace — unheard of among real estate product vendors — so REST has been quietly moving into the cloud. But Hardy has always been committed to both data security and to your ownership of your data, so REST in the cloud will be available only from your own REST client software — with the database running on your REST network server in your office.

And so the next logical step in this cloudwise progression is an iPhone client, and that is nearing completion. Shown below are three reduced screens from REST for the iPhone, which could be released in beta form as early as this afternoon:

REST is free to try. As a CRM it rocks, but it’s designed to bring systemization and automation to every aspect of a Realtor’s practice. As an example, it’s very easy to build Gary-Keller-style drip/touch campaigns for your clients, customers and prospects. Also very easy to build task scripts for assistants, which can then be assigned to clients or transactions.

Matthew and his team are working hard to integrate REST with the iPhone, bringing us one step closer to one of my long-held dreams: A unified contact database that is synced to every computer and mobile phone in our business. REST is one of the key components we are counting on to take our business into the cloud, and the iPhone app will be a big step in that direction.

BloodhoundRealty.com is a REST installation, but I confess we haven’t made the best use of it, so far. The software has been there for us, but we haven’t been there for it. We have an intern working now to correct our RESTlessness. But: Cathleen and I will both be running the beta iPhone app, so I’ll let you know how it’s working for us.

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