HotPads.com: A for-rent-by-owner site based on a whimsical map mash-up . . .

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

This is the map search screen from HotPads.com, a for-rent-by-owner site launching tonight:

This is the most whimsical map mash-up I’ve seen yet, and the site is a treat if only for the cartoony graphics.

In Phoenix, at least, they’re aggregating listings from local property management companies, although landlords can register to list their homes on-line. The site provides a lot of details on the listings, along with neighborhood information.

The site seems to be reliably alive right now, but tomorrow is their real launch date, so, if something flakes on you, cut ’em a break and come back later. There’s a weblog if you want to track their progress.

We rarely do leases now, but I used to do a ton. The MLS is a poor solution, since agents don’t love to list rentals, and they really, really don’t love servicing the listings. I sell a bunch of rental homes, though, so I’m always watching for better ways to market availability. HotPads.com is a sweet solution…

Technorati Tags: arizona, arizona real estate, disintermediation, phoenix, phoenix real estate, real estate, real estate marketing