There’s always something to howl about.

Writing an office policy manual for Real Estate 2.0

As part of our current ongoing “expansion”, for the last few days I have been trying to cobble together something that resembles a real estate company policy manual.

I am going to post a few of my policy manual paragraphs here, in the hopes that my Bloodhound friends might suggest revisions or additional thoughts.

The issues addressed by these paragraphs aren’t exactly the sort found in sample policy manuals, so I’m kinda sorta winging it here:

Social Media

Salespeople and staff members are encouraged to create profiles and participate in conversations on social media sites such as Active Rain, Trulia, Zillow, LinkedIn, Facebook, MySpace, RealSeekr, MyAgentBook, and others.

You are also encouraged to post frequently on the Company blog at www.bobtaylorproperties.com, and will be given a password and login. (Aside: I hope to make this work for the new folks as a “sandbox” site.)

Listings

In the interest of providing seller clients with a consistent experience, for each listing the Company will provide the following services at the Company’s expense:

  • The Company will create a single property web site with a .info domain name. That will leave the .com domain name available if you wish to create your own additional web site for the property.
  • The Company will create and install a unique custom sign for each listing.
  • The Company will create and print color flyers on standard paper stock. You are responsible for attaching a flyer box to the listing sign, and maintaining a supply of flyers at the property. You are encouraged to create additional flyers of your own design.
  • The Company will generate weekly postings on Craigslist.

So, would you guys write this stuff differently?  What other things would you address?  Thanks!