There’s always something to howl about.

Ask the Bloodhounds: What do people want on a real estate web site?

Jim Flanagan of Flanagan Realty has a nice-looking Coldwell Banker site. But he sends along this question, which I’m passing on to the brilliant minds who read, write and comment here:

What does today’s real estate consumer want in (on) a real estate brokerage’s website? You may have answered this before but I have not been able to find the “list” on GOOGLE.

It’s an interesting question. Even if you have the secret sauce, how do you enhance that initial moment of engagement? Rephrased as a more metrical question, how do you cut the dreaded bounce rate?

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