There’s always something to howl about

Battle Back With Your Posse

Seth Godin calls it a “tribe”, I call it a “posse” but they are both slang words for network.  If you’ve heard me speak at any of the Unchained events, you learned about my “deliberate posse creation” using social networks.

Seth describes that we belong to many sub-groups within our network:

If you think about the tribes you belong to, most of them are side effects of experiences you had doing something slightly unrelated. We have friends from that summer we worked together on the fishing boat, or a network of people from college or sunday school. There’s also that circle of people we connected with on a killer project at work a few years ago.

Hold that thought if you’re coming to Unchained.

Look at the Government’s response to the housing mess.  Rather than accept the fact the we can’t trust everyone with a house (we tried and it failed), we’re trying to fix an amputation with a bandage. TARP and HARP are bandages, soon to be blood-soaked and soggy.  We need to cauterize the wound.

Our industries are still TARP-ing and HARP-ing about who’s to blame for the financial crisis.  What a colossal waste of time.   I can’t find one  REALTOR nor one originator who can reverse the losses the banks, investors, and homeowners suffered…BUT…if we all start doing our jobs,  we can turn this thing around.  Call it a grassroots effort to “battle back” from this mess.

Direct counseling with no bullshit.  Keepin’ it real.  Advising folks who will never be able to afford the property to rethink their priorities and filling those houses with willing and able homeowners…THAT’S how we’re gonna “battle back”.

Okay, if you’re coming to Unchained, keep that message in mind and go back to the Seth quote.  You have a network and we want to get the message out.  You’re not going to be alone in this endeavor.  Read what else Seth said today:

What would happen if trade shows devoted half a day to ‘projects’? Put multi-disciplinary teams of ten people together and give them three hours to create something of value. The esprit de corps created by a bunch of strangers under time pressure in a public competition would last for decades. The community is worth more than the project.

This is what Greg Swann calls a Scenius.  Mix Scenius with a compelling message and I call it “roundin’ up the posse”- that’s what we’re gonna do at Unchained.

I’ve been thinking about a project for our group posse; I think I have one.  When you arrive at Unchained, we’re going to “tag” you by prior knowledge and/or interest:.  SEO wonks, SMM extroverts, copywriters, and SEM devotees.  You’ll all be breaking up into your posses and working on a project at night. is that project.  If you click through today, it’s just a Go Daddy landing page but watch what happens between now and the end of Unchained.  The site will grow into a group weblog/social network/electrified marketing machine, throwing off a bunch of Google juice to each respective Unchained attendee.

…and you’ll OWN your home market. There’s hardly ANY overlap among the folks coming to Unchained.  Maybe you don’t buy into my message and that’s okay.  You don’t have to participate after Unchained but if you do, will be a bonus to your already made-over online presence.

It’s the Business School approach to solving problems.  You’ll make some friends, build something awesome, and maybe even get some business from the “product”  down the road.

HOMEWORK FOR UNCHAINED? Start thinking about how you can bring that “Battle Back” message to the masses.


12 Comments so far

  1. Teri Lussier April 10th, 2009 12:00 am

    This is so exciting, Brian! I know that hard work is expected, but I can’t help it- this sounds like FUN! 🙂

  2. Brian Brady April 10th, 2009 12:37 am

    It’s going to be a blast, Teri because we’re going to CREATE something together that can benefit us all. The mind is a powerful muscle; let’s flex it together.

  3. Teri Lussier April 10th, 2009 5:55 am

    >we’re going to CREATE something together that can benefit us all. The mind is a powerful muscle; let’s flex it together.

    I still don’t think folks understand the power of Tribes or of a Scenius, or for our purposes, a network. We, myself perhaps especially, don’t utilize our networks to share information and push each other as a whole.

    I’m seeing bits of this here in terms of ideas that benefit Dayton Ohio, but if I could learn to create my own Scenius in Dayton, of real estate professionals who were working together to battle back- love that name, Brian, so appropriate for our situation- that would be a hugely powerful group. That’s what people need and want. RE folks need to learn to use that, but our customers and clients need to hear this “Direct counseling with no bullshit. Keepin’ it real.” information.

    What a great idea. The more I think about this, the more excited I am about BHBU. <Not a commercial, just an honest, from the heart and mind assessment.

    I know what you put into this, and I know that your $$ ROI is low to zero. This really is a labor of love in a very altruistic fashion, and I don’t see this happening, with this intensity, with this acute understanding of real estate or marketing, any where else… and I’ll stop before I climb up on my soapbox…

    Thanks, Brian and Greg, for doing this. Very very much looking forward to it. And on hearing the rest of Geno’s story. Don Reedy’s as well. 😉

  4. Greg Swann April 10th, 2009 6:29 am

    This is why I admire you so much, Brian. This is complete and total genius. It’s not just raining soup, it’s raining stone soup.

    Teri, here’s a way of thinking about this: You can create On that site, you can echo the scenius scenes from both and Documenting Dayton. Then on those pages, you can echo the other two scenes, along with any other scenes you think are a good fit.

    Not to lay too much weight on Eric Blackwell’s broad shoulders, but in smaller markets Unchained students might-could get two different sites onto page one of the SERPs.

    Stone soup with Archimedes as the chef, actually. We each add what we bring to the table, but we each go home with the leveraged power of all of us. Just brilliant.

  5. Eric Blackwell April 10th, 2009 6:58 am

    @Brian – The title of my presentation at the RealEestateWebmasters conference last year was: SEO is a TEAM SPORT: The Power of Building Relationships.

    This is the EXACT sort of thing I was referring to, if executed properly.

    Nicely done!


  6. Mark Madsen April 10th, 2009 7:15 am

    I agree 100% with the group SEO thing. Friends keep friends in the business. 1 person is ok, 2 people are powerful, 50 people dominate and change the game. It all boils down to developing strong networks.

  7. Tom Vanderwell April 10th, 2009 7:51 am

    Direct counseling with no bullshit. Keepin’ it real.

    Thanks for saying in 8 words what being a top notch lender or Realtor is all about.


  8. Dylan Darling April 10th, 2009 8:28 am

    Sounds like a plan that will greatly bennefit the members. After you get the site up and powerful, you should call every vendor at 5:00am and sell them advertisement space. (I just got off the phone with another one!).

  9. Mark Green April 10th, 2009 9:09 am

    Oh, I am so all over this … it’s gonna be sick. True genius Brian. Thanks for leading this effort.

  10. Don Reedy April 10th, 2009 3:11 pm

    Brian my man!!

    Yikes!!! What an idea!! What a throwdown! My head is swimming, and the fish, well they’s a-jumpin.

    I am so thankful to both you and Greg, and I’m sure some of us would be happy to stay a day longer, even after we’ve finished up the and help you with

    Terri, I’ll bring some iceplant to throw into the Stone Soup pot………

  11. Brian Brady April 10th, 2009 3:28 pm


    Those darn Tar Heels.

    Can’t wait to get you hopping at Unchained, Don. You and I (among others) have talked about these things but it’s hard to construct when you’re trying to save the San Diego economy.

    I think the 3-4 days of focus will spawn greatness.

    Mark Green: Think about CRM for this project.

    Dylan: we’re not selling advertising on this site.

    Eric Blackwell: I know you’re psyched but I think you and Greg will be tasked with the hardest part. I’m glad you’ll be there.

  12. Brad Coy April 10th, 2009 6:12 pm

    I’ve said it before, but maybe it bears repeating .. I’m IN.

    We’re already riding along the same wavelength on this as it is. Let’s Hang 10!