There’s always something to howl about

What’s Your Niche Biche?

Sean Purcell’s laying down a gentle “Marketing First, Starting with Your Niche Focus” bicheslap at Unchained.

Sean started class by demonstrating the typical sales funnel where business “drips” down. He then turned this funnel on its head where a “Marketing First” approach fuels an “exploding volcano” of business.

Sean Quoting Wrigley

1 comment

1 Comment so far

  1. Jennifer K Giraldi May 2nd, 2009 11:06 am

    This is been a huge topic as of late in the real estate blogosphere community. It seems that the only agents who are striving in this market slowdown are the ones who had a true niche or specialty demographic. Thanks for posting this great video!