There’s always something to howl about.

The Funnel: the Leak in my Marketing Efforts!

Leaks and Managing the Marketing FunnelI’m not cursed with having to get things perfect.  I don’t know if the 70% solution describes me either.  My goal is the 90% or better solution with 20% or less of the effort it may take others to get there.  Tools like engenu warm me to the core!

The Unchained crowd sets a complete new standard for real estate folks I’ve been around.  I have work to do on everything after Unchained.  But, at least I know a bunch of things to do, and who to talk with if I get stuck.  I can’t think of anything more powerful than that.

So, my list includes most everything.  In no particular order, webinars, SEO, engenu sites, focused CPC advertising, social media and what is for me the most fun, the Gonzo, unforgettable marketing.

But that sales funnel management still has me flummoxed.  I don’t give much due to the “automated” touch from a system.  I’m so good at filtering that type of thing, and give it so little credit, that I know that my incredibly smart friends and clients won’t like it either.  The experience from these systems just seems so lacking.  But I won’t argue that they can work successfully for a business.  Maybe I just don’t have the discipline to sustain them properly.

For me, a funnel that integrated with something like facebook might be better.  All I might really need is a periodic reminder to say something to those I’ve forgotten to contact in awhile.  If it automatically tracked who I had been in touch with, it becomes easy to use.  Frankly, that would be a great way to make sure I’m keeping in touch with my friends as well.  Which brings me to the crux of the issue; my clients and associates are a great many of my friends.  I need a reliable approach that treats them that way.

Do I feel like I need to “touch” my clients a dozen times a year?  Maybe not if the times I do engage with them are actually meaningful, memorable or gonzo enough.

Once I get some of the other things done, I won’t be able to put this one off.  In the mean time, I would love to hear what funnel management is working for folks that treats their clients like respected friends.  Thanks in advance for your thoughts, my friends!