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Let’s Play the Trulia Valuation Game! Prizes to the Winner!

I was thinking this weekend about all of the rumors about Trulia and Google buying them and all of that. I was thinking as well about how both Trulia and Zillow are both seeming to be angling to be the next Realtor.com…

What does that mean…trying to be the next Realtor.com….hmmm…my mind hearkens back to a certain Russ Shaw post here in October of 2007…something about a pencil sharpener. When they say they want to replace Realtor.com, they MEAN it! It is about folks standing in line to take money from REALTORS…right? If not that, then what?

If Trulia is not lining up to give us a ..ummm…sharpening (dare I say that?) then their valuations should NOT include ANY REALTOR MONEY. So here’s the contest:

This contest is for someone to explain in the comments below HOW Trulia is going to generate enough revenue to justify a $300 Million valuation (that is an arbitrary number – just guessing here, boys!) given their current burn rate AND

The contest winner cannot allow ANY revenue to come from REALTORS. Revenue can come from current CPM rates for ads on their site, but how much of their site would need to be covered with ads to generate that revenue? Not sure but my offhanded guess is about 125% of the above the fold area. Revenue can come from other creative ideas. Just not from the REALTORS wallet. ;-)

The Prize: 1 hour SEO consultation with me.

See- I don’t get it. I wouldn’t pay $150MM for Trulia let alone $300MM or (heaven forbid) $500MM …so what gives?

Please submit contest entries below!

One last thing: The only thing “stoopider” than a Trulia valuation of that size would be Realtor.com’s valuation of $1.81 per share (it was down at $0.89 when Russell Shaw proposed buying them out…)

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  • 12 comments

    Christmas and Natasha – only in America

    2009 has changed me. It has been a year of struggle, victory, and in the end… of complete thankfulness for all of the good things that I have in life. Living in America is one of those good things. Living with a family that loves me unconditionally is another. One of the lessons that I learned from this last year was to redouble my efforts to pay it forward and to give back.

    I received an email last Sunday night from my friend Nancy Schafer that her efforts to host a child from an orphanage in the Ukraine had paid off and that 11 year old Natasha would be flying here on the 16th of December for an 18 day stay and hopefully to find an adoptive home here in the USA.

    My mind raced back to my own family and then directly back to Greg’s Ramblin Gamblin Willy story about Anastasia. I am not a guy that likes Latin much and this to date was my favorite post that Greg has written. If you have not read it yet, please do. If you have, it is worth another read.

    “Do your worst. I will not kneel.” has become a mantra that has stayed with me. And now when I thought of an 11 year old flying over 24 hours straight with no parents to meet an unknown person (as great and kind as I know Nancy is, she is an unknown to Natasha) I knew that I must try to help out in my own small way to make her stay here more enjoyable and hopefully help raise enough awareness so that she might enjoy the blessings that I have:

    Living with a family that loves her.
    Living in a free country.
    Being free from the restraints of a caste system so that her dreams can in fact become a reality.

    For those who may not think that America is truly the land of opportunity, I would simply contend that we build fences to keep people out while others build those same fences to keep people in. People are dying to get INTO our ‘hood. We are all immigrants.

    When I see a chance for a child to have a better life here, it inspires me to take action.

    That night I bought a domain and put up a blog. NatashasVisit.com It is a small effort, but my way of trying to help out.

    What is needed here is not money. It is awareness. And it is a few kind words from friends all over America on a “welcome to America” card so that an 11 year old knows she is loved.. If you could help me with the following (since Natasha arrived last night), I would consider it a personal favor:

    1. Drop by the blog and go to the “Sign Natasha’s card” page and drop her a note, welcoming her to America. (You will be sent a confirmation email to make sure you are not a spammer. They are immediately deleted by me and not given out to anyone.)

    2. Please pass the word along via social media, blogs, or whatever. The more people hear about her, the better the odds of her being adopted. And that is the goal.

    3. Take a second to view the video of her singing with a couple of friends in the orphanage in the Ukraine. She is the one on the right. It will make you hug your kids tighter and hopefully make this Christmas a brighter and happier holiday. It has for me.

    Thanks in advance for the help with this if you can. Merry Christmas to each and every one of you.

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  • 9 comments

    The Social Media curve

    if Arthur Laffer can have a curve for taxes that defies the static revenue generation models in use at the time and since, then I can have one for social media. (Hat tip to my friend Scott Hack at Selling Greater Louisville for starting me down this road…)

    socialmediainbusiness

    The true reach and impact of a given social media aite has a lifecycle. A site starts as an ineffective blob and the sites promoters must somehow inspire a LOT of people to waste a LOT of time building it up. **cough**Twitter**cough** As they do it gains traction, but unless it hits “critical mass”, a point at which it is a household word and EVERYONE is using it and will not stop using it, then it will decline. **cough**Myspace**cough**

    For business purposes, since we are trying to maximize our ROI, my thought is that we only should spend time on those social media sites with enough RELEVANT traffic to warrant us spending our time on them. (Right now that is likely ONLY to be Facebook and then only where we can connect with our friends from the past effeciently and possibly get deals from them.

    Twitter, for all of its rabid followers is now IN MY OPINION in decline.

    **Eric ducks a tomato and few folks from NAR who are just now learning to spell the words “social media” (grin)**

    How do I know? The aforementioned Scott Hack told me last week that he was noticing that more and more twitterers are doing less and less tweets. He is an avid twitterer. So I took it upon my self to do my own marketing research over Thanksgiving.

    Of the many people in their 20s and 30s that I talked to, who were on Twitter, most (75%) planned on spending less time there in the coming year.Interesting to note that they STILL INTEND TO USE FACEBOOK.

    So then I went to the younger crowd (read: Nephews and nieces) Are they getting on Twitter? No, No and no…why? Because they have become comfortable with the Facebook platform.

    When I talk to the 35 to 45 year old crowd, they are climbing on Facebook to friend their kids and keep an eye on them, and then they get hooked and start meeting old friends from school and such…

    Add to all of this that posts to a site we both (Scott and 1) contribute to, RealEstateIndustryWatch.com have been regularly tweeted by us with diminishing results in terms of people clicking to the blog via a link.

    There is my anecdotal and certainly less than scientific social media market research pointing to the following:

    1 Facebook MAY be the first and likely only social media platform to hit critical mass ala how Ebay, Google, and etc did in their respective industries.

    2 Twitter is on the decline.

    3 From a business perspective, to maximize ROI, time spent on any of these should be minimal and focused directly on connecting with people who are already connected with you that you may have lost track of over the years OR on connecting with specific people via advertisement since Facebook style targeting allows for precise ads to go to precise audiences.

    Ok, my twittering followers and facebooking buddies, and all you social media geniuses and gurus that have poured the last 3 years of your collective lives into social media. Please show me where I am wrong.

    Where should we REALLY be spending our time in 2010?

    Fair warning, just because it is kewl, cool, or cuil (do y’all remember that search engine? they were supposed to put a dent in Google-snort), is no reason to spend time there for business purposes. You are throwing valuable cold calling time away…grin.

    Thoughts?

    How much time do you intend to spend on social media in 2010 and what is your expected return?

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  • 24 comments

    Estately – Running in the black. Congrats Galen.

    I do not get around to as many blogs as I would like in the real estate space. (Seriously – I am busy with EricOnSearch and the brokerage), but it did not escape my notice that my friend and fellow dog, Galen Ward and Estately are running in the black.

    EricOnSearch (my little teeny tiny enterprise) runs in the black. We celebrate others who do as well. Just like when I toasted Glenn Kelman and RedFin turning a profit, my hat is off to Estately. Good job guys!

    In each of these cases, profitability has come from hard work, tough decisions and focused effort. That is how you stay out of a dot com bust or any other kind of bust for that matter.

    Cheers!

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  • 1 comment

    Twitter Inks Deals with Microsoft and Google

    For those Twitterites out there, yesterday was a very good day. Twitter announced two (count ‘em) deals, one with Microsoft to have Tweets appear on Bing’s results. The second one was roughly similar with Google.

    What does it all mean?

    To me it means the following…

    If you think tweetspam was bad before, watch out now…it’s gonna get worse. Think tweeting listings was bad before? grin

    The big winner is Twitter. Seriously. It is like if the iPhone cut deals simultaneously with AT&T and Verizon instead of just At&T.

    From here I am interested in your thoughts. What do you think it means. Please comment and discuss.

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  • 16 comments

    Intellectual Property Theft for REALTORS – a primer on what not to do.

    REALTORS are great at sharing ideas.

    I really do like the idea of team spirit and sharing. I think that one can make a strong case for it in business among friends who trust and respect each other. It is what a scenius is all about. It is what we do at our brokerage with what we call our Roundtable. It is a good thing.

    But that is TOTALLY different from intellectual property theft. One of the things that I watch REALTORS do time after time is to “help themselves” to other peoples’ intellectual property (or have their hired folks do it) and then fight arrogantly when they are informed about it. Most times it starts as an innocent thing where the REALTOR is unaware of it and ends with the REALTOR losing significant time and money.

    Two examples:

    Take the latest controversy about a REALTOR named David Bigham. I was not aware of it until my buddy Jon posted on it on our real estate newspaper site. This, sadly enough, has happened literally hundreds of times while I have watched. It is TOTALLY avoidable.

    David Bigham is (apparently) a REALTOR somewhere in Minnesota. I neither know him or care. I simply want to help folks avoid his plight for THEIR business.

    Here is how it typically starts.

    1) REALTOR buys a domain.
    2) REALTOR is a visual person, so they find a competitors site that LOOKS cool.
    3) They contact the firm that built it and ask “How much?”
    4) They faint. Lotsa bucks.
    5) They start contacting EVERY web developer from their cousin Fred to the local web development students to every serious firm looking for a person to “make it look EXACTLY like that.” (Famous Last Words…)
    6) So Fred or Betty or whoever (insert web developer here) literally copies and pastes the code which is EASILY done and makes a few simple modifications and posts the site as “theirs”, lock stock and barrel.

    Then the trouble starts. See, the guys who designed that site…they ummmm…. OWN that design. Yes it may be fashionable for REALTORS to “steal” (or “pinch” “boost” “hi-grade” “lift” etc-grin),,, advertising and other stuff, but when a web company or a cousin Fred does this to a website, it is Intellectual Property theft. Plain and simple.

    Here’s the bad part…guess who is on the hook and liable for this? That’s right, it is the owner of the domain. Even if they are unaware that what they did was wrong OR even if they paid cousin Fred $1,000 bucks with the instructions to make it look just like XYZ site and were unaware that Fred was going to use the Xerox machine to make $1,000. (Caveat -specifics matter in this and I have used generalities to cover a TON of potential issues…if you have a specific question, PLEASE see an IP attorney)

    Example 2

    Photos used in websites.

    They need to be of your creation or royalty free or you need to have WRITTEN permission to use them. Same reason as above. I have watched people get in trouble with this one and end up having to pay hundreds of dollars to avoid litigation.

    Google images is NOT a royalty free site. (Seriously)

    I know this post may have come across as “preachy”. It was not intended to. I am simply tired of seeing REALTORS get caught in the same issues as David Bigham and I care.

    It is better to avoid these issues even if it costs a few bits more up front. It truly is worth it.

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  • 7 comments

    Rainman house foreclosure

    Note to Zillow: You have, in my opinion, been scraping traffic and (either accidentally or on purpose- I cannot know) in the process getting tons of irrelevant traffic via SEO. You have also been APPARENTLY been charging your advertisers for those same views. (For those who wonder what I am talking about, go to their home page and scroll to the bottom. They currently are featuring the largest home in the US and something about one of the Real Housewives of New Jersey. Or you can Google “largest house in US Ira Rennert”.

    I have long had the thought that some of us bloggers ought to do a similar thing and drive you from the front page and ease my annoyance at your apparent practice. It has been bugging me for months. Clever? Maybe, but not something that I’d want a “partner” doing. (grin) Of course, I don’t “partner” with you, but you get the idea.

    The home in the beginning of the movie Rainman is actually located in Cincinnati. The East Walnut Hills home on Burnett Avenue was featured at the beginning of the movie and the owners are now facing foreclosure. It was once valued at $1.5 million.

    Let’s learn from the principle. It is one that Brian Brady taught us with Elliot Spitzers hired lover. These types of terms build TONS of irrelevant traffic because they are carried on the current media. It is a tactic that many SEO types use currently as well.

    We all see foreclosures all the time in this business. I wish the current owners as well as the bank who will apparently soon own the home a speedy dispatch and sale of the property to a new owner.

    To Zillow. Guys I hope you are not “milking” traffic to aid your profitability by billing CPM to unsuspecting advertisers who are losing because they are not getting relevant eyeballs in exchange for their dough. That is THEIR call and not mine. I wish you guys well and would be happy for you to join this conversation and set me straight. As I said above, I cannot judge intent. I can only look at what is, and what is seemingly apparent to me.

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  • 4 comments

    My September and what I learned…

    This September has been my toughest in the last 43 that I have had. Not in the business sense, mind you. But I have been dealing with health issues that I now (thankfully) am well on the way to complete recovery from. I will be stronger than ever.

    Like most things that have been tough, it has been the source of great learning as well. Aside from not writing here much at all, the main thing that this forced downtime did was to force me to think. And think I did.

    In evaluating many aspects of my life one of the main faults that I found with myself was was that I simply had not lived deliberately. I did not spend my time deliberately. I did not connect with people as deliberately as I intend to now. And the business side of my life was / is no different. I had not marketed deliberately as I would have liked. I need to be more direct and deliberate and to the point. I had contented myself with the notion that if I did this and that…then eventually my actions would create customers who would at some point pay for my services. Hogwash.

    I found myself siding with many of the folks here. The Jeff Browns who get belly to belly with folks who can either say “yes” or “shove off”. The Brian Brady’s of the world that do not have time to waste on less than direct marketing with measurable results. the Greg Swann’s (who if you ask him why listing with him is better than the next REALTOR can actually give you a direct answer). Even when dealing with new technology, the idea that we don’t need to be direct and deliberate and to the point is amazing to me.

    We must have a pipeline. Deliberately. Leads. No matter how you get them they need to be there. Buy them from others. Rent them. Advertise for them. SEO for them. Network for them. Cold call. Whatever. Maybe all of the above. My new focus is to be direct.

    Much of today’s “social media marketing” is simply too indirect. It is not deliberate enough. What you end up with is wasted time, mis-spent effort and low ROI in the final analysis will only lead to regrets. It does not matter that it is cool. It does not matter all the cool kids are doing it. It ONLY matters if you can CONNECT (directly and deliberately) with enough potential customers to fill your pipeline and build your business.

    REALTORS asking themselves those tough kinds of questions will be the ones who survive this market (in my opinion). Yes the questions are tough. Avoiding them (or honest answers to them) is far more costly in my opinion.

    What I have been through has not been fun…but what I have learned has been invaluable to me. Now it is my turn to apply it.

    So where can you be more direct and deliberate in your marketing / sales plan?

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  • 21 comments

    Bing: Not indexing some and indexing others

    Over the last week or so, I have had several people contact me regarding indexing problems with Bing. They claimed that Bing’s search engine has the following maladies:

    1) New sites are OFTEN not indexed for weeks, where Google is picking them up in a MUCH more timely fashion. Yikes (kinda). This lack of indexing occurs even after many links have been pointed at the new site. Some have suggested going to Bing Webmaster Tools (Google that ;-) ) and submitting a sitemap, but that has not worked 100% for me either.

    2) Existing sites that were NO FOLLOWED and NO INDEXED and were getting no exposure in Google, were showing up on Search Engine results in Bing. Yikes Yikes.

    I had a few distractions this past week, but have found several examples of each of these things. Let’s start with No index, No followed sites being indexed in Bing.

    This is a big thing. Many folks have “private” blogs or pages that are now less private or at least may be less private. The problem was acknowledged by a Microsoftie here and he claims that they are working on the problem.

    My opinion on the other issue (Not indexing new sites) is simply this. It appears to me to be one of two things. Either it is a well designed plan on their part to focus their spidering on NEW pages on existing sites rather than on putting new domains into the index…or it is a glitch.

    My opinion so far: Glitch ;-) This is, after all, Microsoft err Bing.

    NOTE TO BING FOLKS: Love your interface. Spending $100MM in advertising to overpower Yahoo was a great move…BUT…if you are going to compete with G! you need to truly be as good as they are.

    And while we are at it, you (Bing guys/gals) have not fixed the Atlanta Real Estate issue yet (Bing that). How many listings for the domain atlantarealestate.net need to appear on the first 10 pages of your results? (grin)

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  • 3 comments

    And you thought being a REALTOR was tough…

    You know, it is funny…

    Brad Coy sent me a nice note last night and just while I was appreciating that, my wife started laughing and sent me this little snippet from Fox News.

    Two quick points.

    1) Apparently REALTORS are not the only ones with an industry image problem. My line of work has it too! (grin)

    2) Friendless? Note to my industry…if you are not making friends and networking as you go, you are not building True Authority. You are doing it wrong. (too funny…) I suppose that we all sit in our basement and hack all day as well….grin

    I did not pick my profession, it picked me. And I certainly did not select it because I wanted to be anti-social. Far from it!

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  • 8 comments

    Search Engine Marketing is about Conversations – my (errr…) Manifesto

    Somewhere near the top of the Cluetrain Manifesto, you will find the following statement:

    These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.

    These words were penned in same general timeframe (read: +/- a couple of years) that Sergey and Larry were cooking up a way to measure and evaluate those conversations for their relevance.

    It was the late 1990’s and while the conversations, the communities that house those conversations and the algorithms that evaluate them have all increased in complexity, THE FOUNDATIONAL PRINCIPLE (in my opinion) HAS REMAINED RELATIVELY SIMPLE AND UNDEFILED.

    I offer the following opinions for your consideration:

    The goal is to BE an authority.

    To do that is more than just knowing your stuff.

    You must enter the arena of ideas.

    You MUST write. (see above.)

    You must converse. (markets are conversations…)

    You must converse on other peoples sites as well as your own. And in their online communities as well. And even borrowing their authority where allowed if you do not yet have enough of your own. (If you only discuss your thoughts with yourself, then you by definition cannot be considered by others to be an authority.)

    You must be authentic. (see above again.)

    You must build and form solid lasting relationships that are reflected online as well as off. That includes respecting the writings of other and linking to ones that are authoritative. You cannot get long term without giving.

    You must participate in the ongoing discussions of your industry AND MORE IMPORTANTLY LOCALLY – with people who can actually become clients. You need to be a respected voice both by colleagues and potential clients.

    You need to find the biggest microphone available to reach out to the widest audience, not to overtly promote or argue, but to converse, engage, brand, market and build.

    That may include many types of earned media.

    My authority building approach over the past couple of years has morphed to coach and consult and teach folks to have conversations in places where Google and other search engines can easily find and give credit for the authority of those conversations and NOT to hire someone to create those relationships FOR them.

    In other words, build your OWN authority. Naturally. BE an Authority.

    Part of that is to avoid wasting time in building authority in places where either no credit is given or it is not noticeable to the search engines. (There are plenty of those places out there in the real estate world in my opinion) (Hint: Google doesn’t count POINTS ;-) ) No one ever gave a search engine spider an IQ test…and it is a good thing. ;-)

    Okayfine, why is it important to bring these basic principles up again and remind myself? How does this apply to us as REALTORS (trying to make a living in a tough environment)?

    Well, we only have a limited amount of time…and yet the number of venues, online communities, and places to put content continue to GROW.

    IF we have the conversations. WHERE we have the conversations. WHO we have the conversations with. and HOW we build the relationships that result from the conversations…

    Those are all seeming to me to be more important decisions than ever before…and they were important then. Right now, when each marketing move NEEDS to throw a strike and / or skin a cat, these decisions IMHO are critical.

    What is your manifesto?

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  • 8 comments

    Viable Business Models ….

    After reading through John Rowles’ post about Glenn turning things profitable. (Hope that sticks for you Glenn, way to go.) And reading Michelle’s comment, where she rightly noted that Glenn has made changes to his model to get profitable, I thought some further comment is in order.

    When I raise my glass to toast Glenn’s accomplishment, I am toasting HIM, and not his business model. Of course he has made changes (in my opinion–they were needed). Yes, he made a hugely difficult decision to cut staff in order to GET profitable. He made many other changes as well that were equally crucial.

    It was countless moves that many others in his shoes might not have done and it was agonizing (I am sure) for him at times.

    There have been numerous firms that have gone under trying to see “how low they can go”…commission limbo is VERY hard on the dancers as opposed to selling value. Looks easy, but it ain’t. How many caracasses of those companies have we seen strewn along the way.

    After reading Rowles’ post I then flipped over to Joost De Valk’s post on his blog about the business model for WordPress and how theme developers vs plugin developers are being treated.

    He argues that there should be commercially supported plugins (read: not free) as well as free plugins (GPL- or gnu public license) on the WordPress plugins site.

    I agree.

    Plugin developers (if they are good enough to develop commercially viable plugins SHOULD be able to charge and charge what the market will bear.) Those who want to work for FREE are able to do so. (They will starve.)

    In my own business at EricOnSearch, I have used several models (started with full service SEO, then went to Coaching, and now emphasize joint ventures with select partners).

    There are lead generators out there who are profitable and there are many who never will be and will die or sell out due to lack of cash. (How’s the burn rate, fellas?)

    I guess the bottom line is this. I like freedom. I like people who succeed. I celebrate profitability. (and there are some profitable lead generators out there) And I toast the winners and console the losers in a Vince Lombardi sort of sadistic way. (grin)

    Here’s to Joost trying to get the WordPress folks to quit insisting on giving away the plugin store and putting the tin cup away in favor of the cash register. Here’s to Glenn for making the tough decisions (including sending leads outside, right?).

    And here’s to me making the 18 hour days turn into peltless kitties and giving Mrs Eric and the rest of Team Eric the lifestyle that I would wish for them. (grin)

    Best to all.

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  • 8 comments

    Mr Inman, less advertorial content please!

    Ok…I have tried to stay off of this topic for a LONG time, but I keep seeing stuff that brings me back. Brad, errr..Mr. Inman? I have never met you. I know you have a lot of power in the real estate news sector, because InmanNews reaches many agents and brokers.

    Here’s the deal. I see SO much advertorial content and self promotional crap in the real estate space that it is hard to keep up with it all. Then I see this little gem. Seriously…please go look at it before reading further.

    Even in the comments people are chiding Joel a bit for it being an advertisement. So Joel does have a disclosure in there saying that TurnHere is owned by Inman.

    Then I went to WHOIS and found out that this blog Future Of Real Estate Marketing is OWNED BY INMAN.

    Anyone want to tell me that this blatant self promo was NOT an advertisement? I really am willing to listen if someone wants to make that case.

    Joel, you said that how this came off was 100% your bad. Ummm, can you argue that you have 100% editorial control when it isn’t your site? Methinks not. Since the site is owned by Brad Inman, my request is to him. Please tone down the advertorial content. Also, a more complete disclosure as to who owns the site would be far more transparent. If this was totally Joel’s bad as he says in the comments, perhaps some editorial control (on a site you OWN) is in order, but I really don’t think that was the case here.

    I hope I am wrong.

    Responsibility for content lies with the owner of the domain.

    Thoughts?

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  • 11 comments

    Trulia – A search engine?

    Quote from Rudy Bachraty on REBarCamp Denver’s announcement that he will be speaking there: (my emphasis added)

    “Trulia is a real estate search engine and online community where you can find homes for sale and detailed local real estate information.”

    This is the second time in recent days that I have seen Trulia refer to itself as a search engine. In my opinion that is no accident. So time for me to offer some clarity.

    Ummm…OK…calling yourself a search engine is a nice little attempt to muddy the water in our little blissfully ignorant vertical and blur the differences between a scraper (which your site started as–more references available upon request), a third party listing aggregator, and a search engine. There are huge differences between them. Google is not a scraper. They are a search engine. They index data that resides on other peoples servers. You, on the other hand, pull the listing data onto your own site for the purposes of monetizing it.

    Let’s see, how can I explain this the easiest way…perhaps a video:

    You see, Trulia? I know search engines.

    Search engines are a friend of mine…

    and Trulia?…

    You’re no search engine.

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  • 12 comments

    Realtor.com : Truth in Advertising?

    I like Mark Madsen. He thinks like I do. He wants to help people and he trusts that in the end that helping people will help build his reputation online and off. Anyone who was at BHBU knows this.

    He is a nice guy. I’d like to think I am a nice guy too. But even us nice guys have their tolerance levels for BS. And they ESPECIALLY have them for when people screw with their friends. (In my case friends = REALTORS). But what do I know…I am just a technologist.

    Check out this weekly email update being unwittingly sent by many Louisville area REALTORS to their desperate to sell a home clients.

    realtorcom

    What’s wrong with this picture, you ask?

    Well for starters, my mom has a word for houses that have been viewed on REALTOR.com (or any other place 4,272 times in the last 2.5 months)….SOLD. This house has not had near enough showings to come close to what that level of exposure should generate.

    So while I am not technically calling BS on you REALTOR.com, the biggest part of me wants to. I am asking you for an explanation of how these supposed pageviews are calculated. You CLEARLY state at the bottom of your graphic that “views is views”. Is that similar to what the meaning of the word is is??? Hmmm???

    This smells ESPECIALLY funky in light of the following:

    REALTOR.com does not RANK anywhere on the first page of Google for Louisville Real Estate and for most of the higher traffic terms.

    I have never seen a REALTOR.com TV ad run in our area.

    I have heard a couple of the Ty Pennington radio spots on lower traffic radio stations run a few months ago. Would that gin up this kind of views on a $100k house??

    From whence cometh the traffic?

    HERE’S WHAT I THINK YOU ARE DOING:

    I think when someone does a search for houses in the 100k to 150k range, you pull them ALL up. That may be well over 1,000 homes. (100 pages of listings) I think you are giving a “pageview” to ALL of those listings…even the ones on page 97 that NEVER got seen.

    If so, I think you are doing it to pad your numbers and BS my friends the REALTORS by duping their clients about the exposure they get from REALTOR.com. I find that disgusting.

    If not, then can you please explain to us hounds how this number is calculated. I have 110 agents to help understand what you are doing to and I’ll be dipped if I can find a reasonable explanation…(grin)

    Their sellers who are getting all of these “views” are asking them why they are not getting showings…they have good pictures…what gives?

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