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I do not get around to as many blogs as I would like in the real estate space. (Seriously - I am busy with EricOnSearch and the brokerage), but it did not escape my notice that my friend and fellow dog, Galen Ward and Estately are running in the black.

EricOnSearch (my little teeny tiny enterprise) runs in the black. We celebrate others who do as well. Just like when I toasted Glenn Kelman and RedFin turning a profit, my hat is off to Estately. Good job guys!

In each of these cases, profitability has come from hard work, tough decisions and focused effort. That is how you stay out of a dot com bust or any other kind of bust for that matter.

Cheers!

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For those Twitterites out there, yesterday was a very good day. Twitter announced two (count ‘em) deals, one with Microsoft to have Tweets appear on Bing’s results. The second one was roughly similar with Google.

What does it all mean?

To me it means the following…

If you think tweetspam was bad before, watch out now…it’s gonna get worse. Think tweeting listings was bad before? grin

The big winner is Twitter. Seriously. It is like if the iPhone cut deals simultaneously with AT&T and Verizon instead of just At&T.

From here I am interested in your thoughts. What do you think it means. Please comment and discuss.

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REALTORS are great at sharing ideas.

I really do like the idea of team spirit and sharing. I think that one can make a strong case for it in business among friends who trust and respect each other. It is what a scenius is all about. It is what we do at our brokerage with what we call our Roundtable. It is a good thing.

But that is TOTALLY different from intellectual property theft. One of the things that I watch REALTORS do time after time is to “help themselves” to other peoples’ intellectual property (or have their hired folks do it) and then fight arrogantly when they are informed about it. Most times it starts as an innocent thing where the REALTOR is unaware of it and ends with the REALTOR losing significant time and money.

Two examples:

Take the latest controversy about a REALTOR named David Bigham. I was not aware of it until my buddy Jon posted on it on our real estate newspaper site. This, sadly enough, has happened literally hundreds of times while I have watched. It is TOTALLY avoidable.

David Bigham is (apparently) a REALTOR somewhere in Minnesota. I neither know him or care. I simply want to help folks avoid his plight for THEIR business.

Here is how it typically starts.

1) REALTOR buys a domain.
2) REALTOR is a visual person, so they find a competitors site that LOOKS cool.
3) They contact the firm that built it and ask “How much?”
4) They faint. Lotsa bucks.
5) They start contacting EVERY web developer from their cousin Fred to the local web development students to every serious firm looking for a person to “make it look EXACTLY like that.” (Famous Last Words…)
6) So Fred or Betty or whoever (insert web developer here) literally copies and pastes the code which is EASILY done and makes a few simple modifications and posts the site as “theirs”, lock stock and barrel.

Then the trouble starts. See, the guys who designed that site…they ummmm…. OWN that design. Yes it may be fashionable for REALTORS to “steal” (or “pinch” “boost” “hi-grade” “lift” etc-grin),,, advertising and other stuff, but when a web company or a cousin Fred does this to a website, it is Intellectual Property theft. Plain and simple.

Here’s the bad part…guess who is on the hook and liable for this? That’s right, it is the owner of the domain. Even if they are unaware that what they did was wrong OR even if they paid cousin Fred $1,000 bucks with the instructions to make it look just like XYZ site and were unaware that Fred was going to use the Xerox machine to make $1,000. (Caveat -specifics matter in this and I have used generalities to cover a TON of potential issues…if you have a specific question, PLEASE see an IP attorney)

Example 2

Photos used in websites.

They need to be of your creation or royalty free or you need to have WRITTEN permission to use them. Same reason as above. I have watched people get in trouble with this one and end up having to pay hundreds of dollars to avoid litigation.

Google images is NOT a royalty free site. (Seriously)

I know this post may have come across as “preachy”. It was not intended to. I am simply tired of seeing REALTORS get caught in the same issues as David Bigham and I care.

It is better to avoid these issues even if it costs a few bits more up front. It truly is worth it.

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Note to Zillow: You have, in my opinion, been scraping traffic and (either accidentally or on purpose- I cannot know) in the process getting tons of irrelevant traffic via SEO. You have also been APPARENTLY been charging your advertisers for those same views. (For those who wonder what I am talking about, go to their home page and scroll to the bottom. They currently are featuring the largest home in the US and something about one of the Real Housewives of New Jersey. Or you can Google “largest house in US Ira Rennert”.

I have long had the thought that some of us bloggers ought to do a similar thing and drive you from the front page and ease my annoyance at your apparent practice. It has been bugging me for months. Clever? Maybe, but not something that I’d want a “partner” doing. (grin) Of course, I don’t “partner” with you, but you get the idea.

The home in the beginning of the movie Rainman is actually located in Cincinnati. The East Walnut Hills home on Burnett Avenue was featured at the beginning of the movie and the owners are now facing foreclosure. It was once valued at $1.5 million.

Let’s learn from the principle. It is one that Brian Brady taught us with Elliot Spitzers hired lover. These types of terms build TONS of irrelevant traffic because they are carried on the current media. It is a tactic that many SEO types use currently as well.

We all see foreclosures all the time in this business. I wish the current owners as well as the bank who will apparently soon own the home a speedy dispatch and sale of the property to a new owner.

To Zillow. Guys I hope you are not “milking” traffic to aid your profitability by billing CPM to unsuspecting advertisers who are losing because they are not getting relevant eyeballs in exchange for their dough. That is THEIR call and not mine. I wish you guys well and would be happy for you to join this conversation and set me straight. As I said above, I cannot judge intent. I can only look at what is, and what is seemingly apparent to me.

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This September has been my toughest in the last 43 that I have had. Not in the business sense, mind you. But I have been dealing with health issues that I now (thankfully) am well on the way to complete recovery from. I will be stronger than ever.

Like most things that have been tough, it has been the source of great learning as well. Aside from not writing here much at all, the main thing that this forced downtime did was to force me to think. And think I did.

In evaluating many aspects of my life one of the main faults that I found with myself was was that I simply had not lived deliberately. I did not spend my time deliberately. I did not connect with people as deliberately as I intend to now. And the business side of my life was / is no different. I had not marketed deliberately as I would have liked. I need to be more direct and deliberate and to the point. I had contented myself with the notion that if I did this and that…then eventually my actions would create customers who would at some point pay for my services. Hogwash.

I found myself siding with many of the folks here. The Jeff Browns who get belly to belly with folks who can either say “yes” or “shove off”. The Brian Brady’s of the world that do not have time to waste on less than direct marketing with measurable results. the Greg Swann’s (who if you ask him why listing with him is better than the next REALTOR can actually give you a direct answer). Even when dealing with new technology, the idea that we don’t need to be direct and deliberate and to the point is amazing to me.

We must have a pipeline. Deliberately. Leads. No matter how you get them they need to be there. Buy them from others. Rent them. Advertise for them. SEO for them. Network for them. Cold call. Whatever. Maybe all of the above. My new focus is to be direct.

Much of today’s “social media marketing” is simply too indirect. It is not deliberate enough. What you end up with is wasted time, mis-spent effort and low ROI in the final analysis will only lead to regrets. It does not matter that it is cool. It does not matter all the cool kids are doing it. It ONLY matters if you can CONNECT (directly and deliberately) with enough potential customers to fill your pipeline and build your business.

REALTORS asking themselves those tough kinds of questions will be the ones who survive this market (in my opinion). Yes the questions are tough. Avoiding them (or honest answers to them) is far more costly in my opinion.

What I have been through has not been fun…but what I have learned has been invaluable to me. Now it is my turn to apply it.

So where can you be more direct and deliberate in your marketing / sales plan?

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Over the last week or so, I have had several people contact me regarding indexing problems with Bing. They claimed that Bing’s search engine has the following maladies:

1) New sites are OFTEN not indexed for weeks, where Google is picking them up in a MUCH more timely fashion. Yikes (kinda). This lack of indexing occurs even after many links have been pointed at the new site. Some have suggested going to Bing Webmaster Tools (Google that ) and submitting a sitemap, but that has not worked 100% for me either.

2) Existing sites that were NO FOLLOWED and NO INDEXED and were getting no exposure in Google, were showing up on Search Engine results in Bing. Yikes Yikes.

I had a few distractions this past week, but have found several examples of each of these things. Let’s start with No index, No followed sites being indexed in Bing.

This is a big thing. Many folks have “private” blogs or pages that are now less private or at least may be less private. The problem was acknowledged by a Microsoftie here and he claims that they are working on the problem.

My opinion on the other issue (Not indexing new sites) is simply this. It appears to me to be one of two things. Either it is a well designed plan on their part to focus their spidering on NEW pages on existing sites rather than on putting new domains into the index…or it is a glitch.

My opinion so far: Glitch This is, after all, Microsoft err Bing.

NOTE TO BING FOLKS: Love your interface. Spending $100MM in advertising to overpower Yahoo was a great move…BUT…if you are going to compete with G! you need to truly be as good as they are.

And while we are at it, you (Bing guys/gals) have not fixed the Atlanta Real Estate issue yet (Bing that). How many listings for the domain atlantarealestate.net need to appear on the first 10 pages of your results? (grin)

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You know, it is funny…

Brad Coy sent me a nice note last night and just while I was appreciating that, my wife started laughing and sent me this little snippet from Fox News.

Two quick points.

1) Apparently REALTORS are not the only ones with an industry image problem. My line of work has it too! (grin)

2) Friendless? Note to my industry…if you are not making friends and networking as you go, you are not building True Authority. You are doing it wrong. (too funny…) I suppose that we all sit in our basement and hack all day as well….grin

I did not pick my profession, it picked me. And I certainly did not select it because I wanted to be anti-social. Far from it!

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Somewhere near the top of the Cluetrain Manifesto, you will find the following statement:

These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.

These words were penned in same general timeframe (read: +/- a couple of years) that Sergey and Larry were cooking up a way to measure and evaluate those conversations for their relevance.

It was the late 1990’s and while the conversations, the communities that house those conversations and the algorithms that evaluate them have all increased in complexity, THE FOUNDATIONAL PRINCIPLE (in my opinion) HAS REMAINED RELATIVELY SIMPLE AND UNDEFILED.

I offer the following opinions for your consideration:

The goal is to BE an authority.

To do that is more than just knowing your stuff.

You must enter the arena of ideas.

You MUST write. (see above.)

You must converse. (markets are conversations…)

You must converse on other peoples sites as well as your own. And in their online communities as well. And even borrowing their authority where allowed if you do not yet have enough of your own. (If you only discuss your thoughts with yourself, then you by definition cannot be considered by others to be an authority.)

You must be authentic. (see above again.)

You must build and form solid lasting relationships that are reflected online as well as off. That includes respecting the writings of other and linking to ones that are authoritative. You cannot get long term without giving.

You must participate in the ongoing discussions of your industry AND MORE IMPORTANTLY LOCALLY - with people who can actually become clients. You need to be a respected voice both by colleagues and potential clients.

You need to find the biggest microphone available to reach out to the widest audience, not to overtly promote or argue, but to converse, engage, brand, market and build.

That may include many types of earned media.

My authority building approach over the past couple of years has morphed to coach and consult and teach folks to have conversations in places where Google and other search engines can easily find and give credit for the authority of those conversations and NOT to hire someone to create those relationships FOR them.

In other words, build your OWN authority. Naturally. BE an Authority.

Part of that is to avoid wasting time in building authority in places where either no credit is given or it is not noticeable to the search engines. (There are plenty of those places out there in the real estate world in my opinion) (Hint: Google doesn’t count POINTS ) No one ever gave a search engine spider an IQ test…and it is a good thing.

Okayfine, why is it important to bring these basic principles up again and remind myself? How does this apply to us as REALTORS (trying to make a living in a tough environment)?

Well, we only have a limited amount of time…and yet the number of venues, online communities, and places to put content continue to GROW.

IF we have the conversations. WHERE we have the conversations. WHO we have the conversations with. and HOW we build the relationships that result from the conversations…

Those are all seeming to me to be more important decisions than ever before…and they were important then. Right now, when each marketing move NEEDS to throw a strike and / or skin a cat, these decisions IMHO are critical.

What is your manifesto?

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After reading through John Rowles’ post about Glenn turning things profitable. (Hope that sticks for you Glenn, way to go.) And reading Michelle’s comment, where she rightly noted that Glenn has made changes to his model to get profitable, I thought some further comment is in order.

When I raise my glass to toast Glenn’s accomplishment, I am toasting HIM, and not his business model. Of course he has made changes (in my opinion–they were needed). Yes, he made a hugely difficult decision to cut staff in order to GET profitable. He made many other changes as well that were equally crucial.

It was countless moves that many others in his shoes might not have done and it was agonizing (I am sure) for him at times.

There have been numerous firms that have gone under trying to see “how low they can go”…commission limbo is VERY hard on the dancers as opposed to selling value. Looks easy, but it ain’t. How many caracasses of those companies have we seen strewn along the way.

After reading Rowles’ post I then flipped over to Joost De Valk’s post on his blog about the business model for WordPress and how theme developers vs plugin developers are being treated.

He argues that there should be commercially supported plugins (read: not free) as well as free plugins (GPL- or gnu public license) on the WordPress plugins site.

I agree.

Plugin developers (if they are good enough to develop commercially viable plugins SHOULD be able to charge and charge what the market will bear.) Those who want to work for FREE are able to do so. (They will starve.)

In my own business at EricOnSearch, I have used several models (started with full service SEO, then went to Coaching, and now emphasize joint ventures with select partners).

There are lead generators out there who are profitable and there are many who never will be and will die or sell out due to lack of cash. (How’s the burn rate, fellas?)

I guess the bottom line is this. I like freedom. I like people who succeed. I celebrate profitability. (and there are some profitable lead generators out there) And I toast the winners and console the losers in a Vince Lombardi sort of sadistic way. (grin)

Here’s to Joost trying to get the WordPress folks to quit insisting on giving away the plugin store and putting the tin cup away in favor of the cash register. Here’s to Glenn for making the tough decisions (including sending leads outside, right?).

And here’s to me making the 18 hour days turn into peltless kitties and giving Mrs Eric and the rest of Team Eric the lifestyle that I would wish for them. (grin)

Best to all.

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Ok…I have tried to stay off of this topic for a LONG time, but I keep seeing stuff that brings me back. Brad, errr..Mr. Inman? I have never met you. I know you have a lot of power in the real estate news sector, because InmanNews reaches many agents and brokers.

Here’s the deal. I see SO much advertorial content and self promotional crap in the real estate space that it is hard to keep up with it all. Then I see this little gem. Seriously…please go look at it before reading further.

Even in the comments people are chiding Joel a bit for it being an advertisement. So Joel does have a disclosure in there saying that TurnHere is owned by Inman.

Then I went to WHOIS and found out that this blog Future Of Real Estate Marketing is OWNED BY INMAN.

Anyone want to tell me that this blatant self promo was NOT an advertisement? I really am willing to listen if someone wants to make that case.

Joel, you said that how this came off was 100% your bad. Ummm, can you argue that you have 100% editorial control when it isn’t your site? Methinks not. Since the site is owned by Brad Inman, my request is to him. Please tone down the advertorial content. Also, a more complete disclosure as to who owns the site would be far more transparent. If this was totally Joel’s bad as he says in the comments, perhaps some editorial control (on a site you OWN) is in order, but I really don’t think that was the case here.

I hope I am wrong.

Responsibility for content lies with the owner of the domain.

Thoughts?

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Quote from Rudy Bachraty on REBarCamp Denver’s announcement that he will be speaking there: (my emphasis added)

“Trulia is a real estate search engine and online community where you can find homes for sale and detailed local real estate information.”

This is the second time in recent days that I have seen Trulia refer to itself as a search engine. In my opinion that is no accident. So time for me to offer some clarity.

Ummm…OK…calling yourself a search engine is a nice little attempt to muddy the water in our little blissfully ignorant vertical and blur the differences between a scraper (which your site started as–more references available upon request), a third party listing aggregator, and a search engine. There are huge differences between them. Google is not a scraper. They are a search engine. They index data that resides on other peoples servers. You, on the other hand, pull the listing data onto your own site for the purposes of monetizing it.

Let’s see, how can I explain this the easiest way…perhaps a video:

You see, Trulia? I know search engines.

Search engines are a friend of mine…

and Trulia?…

You’re no search engine.

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I like Mark Madsen. He thinks like I do. He wants to help people and he trusts that in the end that helping people will help build his reputation online and off. Anyone who was at BHBU knows this.

He is a nice guy. I’d like to think I am a nice guy too. But even us nice guys have their tolerance levels for BS. And they ESPECIALLY have them for when people screw with their friends. (In my case friends = REALTORS). But what do I know…I am just a technologist.

Check out this weekly email update being unwittingly sent by many Louisville area REALTORS to their desperate to sell a home clients.

What’s wrong with this picture, you ask?

Well for starters, my mom has a word for houses that have been viewed on REALTOR.com (or any other place 4,272 times in the last 2.5 months)….SOLD. This house has not had near enough showings to come close to what that level of exposure should generate.

So while I am not technically calling BS on you REALTOR.com, the biggest part of me wants to. I am asking you for an explanation of how these supposed pageviews are calculated. You CLEARLY state at the bottom of your graphic that “views is views”. Is that similar to what the meaning of the word is is??? Hmmm???

This smells ESPECIALLY funky in light of the following:

REALTOR.com does not RANK anywhere on the first page of Google for Louisville Real Estate and for most of the higher traffic terms.

I have never seen a REALTOR.com TV ad run in our area.

I have heard a couple of the Ty Pennington radio spots on lower traffic radio stations run a few months ago. Would that gin up this kind of views on a $100k house??

From whence cometh the traffic?

HERE’S WHAT I THINK YOU ARE DOING:

I think when someone does a search for houses in the 100k to 150k range, you pull them ALL up. That may be well over 1,000 homes. (100 pages of listings) I think you are giving a “pageview” to ALL of those listings…even the ones on page 97 that NEVER got seen.

If so, I think you are doing it to pad your numbers and BS my friends the REALTORS by duping their clients about the exposure they get from REALTOR.com. I find that disgusting.

If not, then can you please explain to us hounds how this number is calculated. I have 110 agents to help understand what you are doing to and I’ll be dipped if I can find a reasonable explanation…(grin)

Their sellers who are getting all of these “views” are asking them why they are not getting showings…they have good pictures…what gives?

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Earlier today, Louis from HomeGain posted about them having an A-plus BBB rating. I will buy that. I think HomeGain has come a long way on his watch and think they have earned it. But since I had not looked at BBB ratings in a LONG time, I was intrigued enough to check out some others in the Real Estate Sector:

The Brokerage where I work: A plus (woot! see you and raise you Louis! )
Most of our local competitors: A to A plus (well done!)
RE/MAX Intl: A
RedFin: A minus (kudos, Mr. Kelmann…an accomplishment in a tough industry.
Zillow: Z for yourself. Yikes. But Zestimates can be a tough thing to keep people happy with, no? And that can affect your Zcore.
HouseValues: C

BBB ratings are supposed to be about a business keeping it’s commitments to its customers and living up to its agreements. I would also go so far as to say that it involves customer service. Going the extra mile to take care of people is an important piece of that.

In the end it is not about a rating but rather a commitment to do the right thing…thoughts?

I’d invite you to drop by the BBB.org and see how you or your brokerage or business rate! Ratings are not everything, but the idea that the better we serve our customers and their needs, the better we will be is a solid principle in my opinion.

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It is just before 7am as I write this.

Our large office is dark and quiet this time of day, waiting another couple of hours before truly springing to life. But I am not alone. Seems there is always at least one of our 110 agents here getting some business done. That’s a good thing. But I really do enjoy this quiet time to reflect and plan. And write.

I have been trading e-mails since last night with someone coming to BHBU. She is not the first. Another attendee contacted me with his “homework” questions a few days ago. I think I caught her off guard by offering a small modicum of blog help before we get together in Phoenix next week.

As I sit here this morning, I thought it might be good for me to share with you why I am taking the time off and coming to BHBU. The guy who built our brokerage calls it sharing ideas. Harrell explains it this way. “If I have a dollar and you have a dollar and we give our dollars to each other, then we each still only have a dollar. If we do that with ideas, we each then have two.” (Addendum: It is often far more than two because of the stimulated thoughts from the original ideas) He is far from a typical broker and this is far from a typical brokerage. Harrell Tague is THE reason for that.

Greg refers to the synergy of shared genius as a scenius.

Call it whatever you will, I see it as a true principle. It has worked for me every time it has been implemented.

That’s why I have taken the time last year to go to the RealEstateWebmasters conference. And BHB Orlando. And now BHBU and soon to RealEstateWebmasters2009 and HomeGain Nation live.

The pay I get for these conferences is the synergy of shared genius (scenius) plus relationships with each of the people involved. The ideas and relationships that come from that are huge. It’s the kind of compensation that could keep one of our 110 agents in business when they might otherwise fold. It is the kind of compensation that can help us attract the BEST agents to hang out with us here at RE/MAX Properties East and open a huge shared can of Whoop-Ass on an otherwise tough market. (Our market share is growing despite the times.) That doesn’t stop with a close knit group of friends. It doesn’t contain itself inside the walls of a brokerage. And it sure as heck does not reside in the NAR / Vendor echo chamber.

So I guess what I am saying is this. I have discovered and continue to re-discover the power of being part of a scenius. If you are one of those who think “I don’t have much to offer. I am just coming here (to BHBU) to learn.” Let me suggest that there is huge power in sharing ideas and staying up til 0 dark 30 working on your marketing plan…and on whoever else’s marketing plan who is up that late or early with you as well.

I plan on Bringing it. And Sharing it. And I am looking forward to meeting each of you and learning from you as well.

Please Bring it. And Share it.

Gotta run. Time to get busy…there’s some cats that need skinning here today…(grin)

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OK, so I bet you were wondering what you needed to bring and what homework you needed to do before coming to the SEO portion of Bloodhound Blog Unchained.

Well, whether you are coming for the basics of SEO, or the more advanced stuff, the requirements are pretty similar:

PREREQUISITE: Please download the google basic search engine optimization guide. Read it. Study it. Be prepared to ask me questions about it. It is VERY basic and there is much to add, but Google did a GREAT job of explaining the barebones. (They were more tired than I was, if that’s possible, of the misinformation that is out there). I will assume at the start of our lecture and lab that you have already completed this.

1. Have Firefox loaded on your computer. No Internet Explorer. No Safari. No if’s, and’s or but’s, candy or nuts. (You can certainly have those browsers on your computer as well…but you won’t be using them with me.)

2. Have access to your analytics of your site. I don’t really care what kind of analytics you have, we just need to be able to look at them to help you improve. (Advanced class…we are gonna hit these HARD).

3. As well, please have the following numbers ready. #1) the # of deals that came DIRECTLY from your website / blog #2) The # of leads (define that how you will-don’t get hung up on it.) that you received from your site in the past year #3) The number of hours you spent this last year doing online marketing, blogging, social media, etc. (Yes, Virginia! I want you to put a NUMBER to it ). (HINT: We are going to take ROI into account the Bawld Guy way..counting the skins.)

4. Please write down every question that you have ever had about Search Engine Marketing. Seriously. Write them all down over the next month as you think of them.

I am REALLY looking forward to learning and sharing in Phoenix. I have been waiting for months to get back into the same room with Brian Brady, Greg, Sean, Teri and everyone else to talk survival skills in this market. I will be picking your brains too!

After the last Scenius in Orlando, I am pumped! Looking forward to seeing y’all there.

BTW- We may be revising this list before you come, so stay tuned.

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