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Archive for October, 2011

The Greatest Listing Single-Site Ever Created!

…is what people might say once we are all done here.

After following Robert Worthington’s post: Videos are in My Arsenal and the terrific advice he got, I decided it’s my turn to spend some time in the barrel. Not for videos (despite the abundant potential I see in videos, I’m not there yet) but rather single sites: I am dialing in my individal listing web site model. Well… at least I think I am.

Heck, just last week I bragged in a Comment on Eric Blackwell’s NAR, IDX, Franchisors post “I know I can put together a single site that blows away most other agents and ALL other aggregator / franchisor lead generator thing-a-ma-bobs.”  Later that night, however, as I lay down to go to sleep, all I could hear, over and over in my head, was Robert Duvall saying to John Wayne in the movie True Grit: “I call that bold talk for a one-eyed, fat man!”  I realized that such a brag, based on only one person’s review (don’t kid yourself, though, my mom can be a tough critic) leaves room for improvement.

Real Estate, despite all the talking we do with others, is essentially a lonely business. (We do still talk to lots of people in order to generate business, don’t we? I mean… I didn’t miss some new App that does that for us, right?) When we create marketing pieces, and even entire marketing campaigns, we are often working in the bubble of our own minds. I have borrowed, swiped and learned as much as I can from what’s found on BHB, and so I can ask no better group to take a look at the direction I’m going and provide criticism. This single site, Wellesley La Mesa, is the first one utilizing my new layout and over-all look/feel, so it’s not too late to make wholesale changes if I’m missing something or just plain on the wrong path.

One note: the web site itself (The UnRealty Group), is about 30% finished, with lots of articles and content missing, so if you link over there, keep that in mind before tearin’ into me… I mean passin’ on your constructive criticisms.  Thanks!

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