The Sunday New York Times will have a feature on hi-tech real estate, but you can see it today through the miracle of Google.
Not hugely interesting, more a catalog of press releases. Kristal Kraft gets a chance to strut, which is fun.
And: Zillow.com says you have to take their Zestimates with a grain of salt, which must be why none of them ends with three zeros.
The gist of the article is that information is more valuable to home buyers than pumpkins (who knew?), but, taking account of that, there is a huge omission: ShackPrices.com, the leader of the pack in deep info. Zillow should just buy them so they can get the kind of press attention they deserve…
Technorati Tags: real estate, real estate marketing
Brian Brady says:
Kristal certainly does the online brokerage community proud. That was a nice article for her
February 9, 2007 — 10:46 pm
Greg Swann says:
> Kristal certainly does the online brokerage community proud. That was a nice article for her
Indeed. I think of the NYT as a sad joke, a shadow of its former shadow. But that article will be credibility plus framed and mounted in the office, extracted in newsletters and on-line, etc.
February 9, 2007 — 10:50 pm
Maureen Francis says:
Yep, Brian, she does do us proud.
As for the grain of salt, I recently blogged about a house where the zestimate was off by about $12.5 million dollars. That is not a grain its the whole Detroit salt mine.
February 10, 2007 — 8:49 pm