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Russell Shaw (no, not that one) on the importance of video podcasting

By: Greg Swann, Phoenix Real Estate, Post Archive, RSS Feed
Posted: Tuesday, February 20th, 2007, 6:58 am MST
Category: Blogging,Marketing,Real Estate,Technology

Four reasons why every Realtor needs to video podcast: ZDNet.

Technorati Tags: blogging, real estate, real estate marketing

First Russell Shaw Sales Success Seminar: Podcast #1

First Russell Shaw Sales Success Seminar: Podcast #2

12 comments

12 Comments so far

matt February 20th, 2007 10:43 am

You need to go give him a thumbs up on Cnet…I did.
Mark Ballard February 20th, 2007 11:08 am

I’m not sure if it’s for “every” agent, but it certainly is an more ordinary consideration than it was even a few months ago.
Drew Nichols February 20th, 2007 12:15 pm

Let’s talk the nuts-and-bolts of this. Would you use a digital camcorder / digital camera? What is some good software for doing the RSS / streaming of these things?

Sounds good to me!
Allen Butler February 20th, 2007 10:38 pm

Hello There.

I can answer that!
Your typical miniDV camcorder will work fine for the video portion, just make sure that there is WAY more light on your subject than you think there should be. This should make the image look more vibrant and professional for the viewer. Most of these miniDV cams will output video streams via firewire or usb to a computer for editing. It’s a fairly simple process that can be learned by simply reading the manual for the DV camcorder.
The audio portion of the video is where the trouble will come in. There are a couple of ways to do this. If you use the regular built-in microphone for audio, you will be less than satisfied with the adio results. A better solution would be to pick up a handy dandy shotgun microphone. There are lots of companies out there (Shoeps, Sennheiser, Azden, Sony, DPA, ETC.) who make special microphones that plug into, and mount right onto, the camera. Any of these will capture audio of a much better quality than the built in mic.
The best quality yet would be performed by the miniDV cam for video, a small mixer and dedicated microphone for audio, and a software program like Nuendo. The problem with this is that it would take much more expertise, and the software costs $3000 alone! So, just scratch that. . .
There are many video hosting companies that will allow you to upload your completed video and distribute it (via URL, etc.) to where ever you desire. Unofrtunatey, I know nothing about RSS or other feeds!

Allen
Greg Swann February 20th, 2007 11:09 pm

> Unofrtunatey, I know nothing about RSS or other feeds!

All things taken together, we have everything we need — except time…
Tebo February 21st, 2007 6:41 am

Video podcasting is one of the greatest tools in my marketing drawer, I’ve only been at it a few months now and I’ve found that just like everything else, it’s in doing something that we really learn the process. I knew nothing about video let alone video podcasting until I bought myself a camera and just started posting … the result, my message is getting out there and my only regret is that I didn’t start sooner!
Greg Swann February 21st, 2007 7:27 am

> I knew nothing about video let alone video podcasting until I bought myself a camera and just started posting

Wow. Your quality level is amazing. My hat is off.
Tebo February 21st, 2007 8:31 am

… too kind Greg, thanks for stopping by!
Drew Nichols February 21st, 2007 11:22 am

I agree – very nice quality. Tebo, what do you use to do the actual RSS feed? WordPress?
Tebo February 21st, 2007 2:21 pm

Actually I went through two stages with my RSS feed. At first I tried making one on my own based on research gathered from various google searches. Sites that got me on the right track at first were wikipedia and xml.com … if you do a google search for ‘RSS’ they should appear in the top 10 results.

Later on I tried some RSS generators but did not like the lack of control over my own feed. I eventually took a hard look at the actual code created by these automatic generators, and combined with my own acquired knowledge of RSS, I went ahead and made my own using windows notepad believe it or not.

But by all means I encourage any of you, feel free to use my RSS as a template (visit http://www.lvstudios.ca/tebovision/rss.xml, right click anywhere on the page and choose ‘view source’).

As you’ll no doubt see, it allows me to place pictures for each item in the list as well as descrptions that translate seemingly well between various aggregators.

… that’s funny actually, if someone would have said aggregator to me just a few months ago, I probably woould have said gazoontite!
Tebo February 21st, 2007 2:26 pm

Apologies, the link above was contaminated by a misplaced comma … here is the correct link:

http://www.lvstudios.ca/tebovision/rss.xml
360Digest » Internet penetration and online home-shopping February 23rd, 2007 5:08 pm

[...] Many creditable sources urge us to take our marketing online, blog and podcast. Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. However, few internet users are downloading podcasts with great frequency; just 1% report downloading a podcast on a typical day. [...]