So, if a broker owner really wanted to build a mega monster traffic magnet lead generation machine, couldn’t he or she just mandate that team members create a regularly occurring piece of content around some theme?
Maybe the agent entrance interview would so something like this?:
Broker Pimp: So, what’s your niche biche.
Agent: I don’t really have one.
Broker Pimp: That’s ok, we’ll help you come up with one. Then we’ll help you work it In a way that generates copious lead flow for you.
Agent: Sounds great, so what do I have to do?
Broker:Well every agent here at Cosmodemonic Realty is required to contribute some form of content to our company blog on a weekly basis. All you have to do is create the content and email it in to our in house technomarketer Nick Burnsy editor guy. And we’ll take care of the rest: Syndication to your social profiles, some paid click advertising, seo… All you do is create that juicy content on the regular then wait for the phone to start ringing. Our weekly E-Newsletter goes out every Saturday morning and most of our agents generatlly get some kind of healthy interaction based on the content they’ve recently contributed.
Agent:But I’m not really that great of a writer.
Broker PimpThat’s ok… Can you take a picture or a video from your fancy phone?
Broker Pimp:Cool. We’ll set you up with a secret email address that you can use to send area photos to. What town do you live in? Could you see emailing in a “Yourtown” Business of the Week” on a regular basis? Maybe with a quick sentence or 2 about the business? Or perhaps you’ve got the stones to just stop a neighbor on the street and ask them what they like about where they live?
Agent: Sure I guess, but I don’t want to limit myself so narrowly to one area.
Broker Pimp: That’s great! You’ll never be asked to only work within your designated niche focus, you’ll be free to contribute as much extra stuff as you want. In fact, most of the agents here will tell you that they’ve become quite addicted to content creation… that’s it proven to be a much better exercise then sitting around crying about how bad the markets been these last few years. Folks seem to not only enjoy the creative buzz, but they’re also sorta competing with eachother to see who’s stuff can generate the most comments and passing along on Twitter and Facebook.
Agent: Ok, I guess I’m starting to understand. But what’s all this web stuff going to cost me?
Broker Pimp Oh, nothing. We got this. All we need from you is that weekly piece of solid niche focused beat real estate reporting. Should only take you a few minutes, maybe a half hour or an hour tops. In return you’ll get a share of all the business we’re generating as a result of having become the most widely read online news source in town.
Agent Ok, so if this is all included in my commission arrangement… Hmm… What if I don’t want to participate? Could I maybe still the Glengary leads but receive a lower split in return?
Broker Pimp Biche, You Must Be Trippin! Sorry, this ones a non-negotiable deal breaker. You’re either willing to help yourself by helping the team in the manner we’ve been discussing, or we simply don’t want you. So what’ll it be? What’s your niche biche?Related posts: