Rain City Guide at the dawn of its third year: “Enjoy the journey because the destination is unknown!”

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

Dustin Luther on Rain City Guide’s second birthday:

The power of self-publishing (and the part that is easily overlooked) is that you do not have to create the news… You just have to report it (preferably in an interesting way!).

I see so many agents get stuck on their blogging because they are trying to say something novel, unique and/or brilliant with every post. Very few people are that talented and it is not a necessary skill to either selling real estate or successful blogging. As a publisher of content, it is much more important to add a little personal insight into the aggregated knowledge of others.

This is truly profound advice. As a reflection, this — this very post — is the archetype of a minimalist weblog post: Citation, quotation, commentary. Done.

So, what is the big picture? Enjoy the journey because the destination is unknown!

And here is my own extended commentary on that point.

I have thoughts on what might be the destination of real estate weblogging that I’ll get to in due course.
< ?php include ("REWL101.php"); ?>

Technorati Tags: blogging, real estate, real estate marketing