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Going local? Why not go hyper-local?

By: Greg Swann, Phoenix Real Estate, Post Archive, RSS Feed
Posted: Tuesday, March 27th, 2007, 11:37 am MST
Category: Blogging, Marketing, Real Estate, Weblogging 101

Todd Carpenter at Inman News Blog:

A real estate agent’s idea of local my not be local enough. I mean really local. Not a state, not a metro area, not even a single city. Go hyper-local. Every real estate agent should have a prospect farm. You mail out newsletters to just these people. You focus much of your market analysis on the neighborhood. You might even walk each block, introducing yourself door to door. But hardly any agents bother to put that commitment online. Why? Doesn’t make sense to me. I’ve personally reviewed over 400 real estate blogs over the last couple months. Only a handful of them attempt to do this. I look at most real estate sites and see an all inclusive catch all net for Internet fishing. Thats a strategy that works for now, but why not take advantage of the unused Web hosting bandwidth you are renting to build a separate, hyper-local Web site or blog for your marketing area? The alternative is to let people from out of town, who know more about html code than real estate, set up as your competition.

I have at least three more killer ideas to explore on this subject, one good, one great and one insanely great. If you’re not playing along at home, there’s still plenty of time to get in the game.
 

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    • 8 comments

    8 Comments so far

    1. Steve Jagger - Ubertor March 27th, 2007 2:23 pm

      Great idea. Really local, local is important. An agent that does this well is http://www.ianwatt.ca – he has many sites all super focused on a small market.

    2. re:PDX - Portland Oregon Real Estate » Hyperlocal treatment for Portland suburb real estate market March 27th, 2007 4:36 pm

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    3. Todd Carpenter March 27th, 2007 8:14 pm

      According to Wikipedia, there are 24,000 people in West Linn, OR. That’s not nearly as hyper-local as what I’m thinking. I would blog about my prospect farm’s neighborhood. Just a few square blocks. Nice new blog though, I loaded it into REMBEX.

    4. Keith March 27th, 2007 8:43 pm

      ssshhh..I’m going to watch you on this one. I’m struggling to get a decent hold on a city. I do like the links on http://www.ianwatt.ca.

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