You may have heard that Bob Etheridge, a politician from North Carolina, hugged, embraced, cuddled, shared a tender moment, or assaulted two men who were asking him some questions on video about his support for Barack Obama’s agenda as he walked down the street in DC.
Apparently, one of the major sites – www.newsbusters.org – that posted the video, also posted a link to my, dare I say, helpful discussion on North Carolina assault law (which was sort of odd since Etheridge, if he violated a law, violated DC’s assault laws).
This generated something like 6,000 visits yesterday, which is more than twice what I get in a month. But, as far as I can tell, no business from those visits.
All this reminds me that website visits are only very loosely correlated with business: visits don’t pay the bills. But, I suspect, they will help the website move marginally up the Google ladder.
Which is to also say: having comprehensive, well-written content can pay off in ways that I didn’t imagine when writing it, which is that I become the go-to source when a politician manhandles a constituent.
Joe says:
Excellent point Damon. I would much rather have 1 visit a month that converts to a sale, than 10,000 visits per month that do not convert.
Funny thing is that we rank for our area’s competitive search phrases, however, 90% of our traffic comes from non-competitive phrases. The non-competitive phrases have lower volumes of traffic and convert better. In other words, I would much rather receive a visitor who found us through a search like, ‘homes for sale in or next to columbia point in richland wa’ rather than ‘richland wa real estate’ One is a serious inquiry (searched 1-2 times a month), the other is who knows what.
June 16, 2010 — 10:10 am
Brian Brady says:
Joe’s right but I don’t think anything bad comes from increased traffic (except maybe a site downed). What Newsbusters did was make you the authority on assault law in North Carolina, both in Google’s eyes and in the 6,000 visitors.
Good follow-up to that link might be to contact the website and offer them video or audio interviews whenever they have a question about NC Criminal law.
June 16, 2010 — 4:24 pm