Another wide-open Ask the Broker question came in over the transom:
Very rewarding and refreshing to listen to Russell Shaw. Wow, I wish I lived nearby. I’d love to see Russ live in April. Having said that, I heard Russell say listing homes is my future. It really sank in.
I would like to know if anyone has a great listing generation system that works, day in and day out. My goal is to gross $600,000 over the next 12 months.
I know this is a big topic. I am keen to to see what you respond with.
I have no good answer to this — for now. What we are learning from Russell is that what we thought was a listing system is, in fact, a halfasstrophic mess. We’re rebuilding everything from the ground up, and we may have some good, market-tested answers to these questions in a few months. For today, what about you? Do you have any good advice to proffer to our financially ambitious questioner?
Technorati Tags: real estate, real estate marketing
Allen Butler says:
Indeed!
A noble and lofty goal. A listing generation system that works. . .hmmm. Well, I would say that passive marketing will not work. Unless you intend to spend about as much as you want to make on advertising, there is no passive form of marketing that will generate the number of selling leads you would need to generate a GCI of 600k. You would need active prospecting to do that, in my opinion. You could call everyone you know once a week, call FSBOs, expireds, and knock on doors 7 days a week. That might work. Then again, you would need a killer listing presentation, an agressive pricing campaign, and a winning personality. Give it a shot!
Allen
April 2, 2007 — 6:59 pm