This ad:
Appeared this morning next to Cathy’s listing in the FQ Story Historic District of Phoenix.
As I said last night, I think all this kvetching and caviling is beside the point. You have a chance to put your marketing message in front of your share of four million visitors a month for free. If you do nothing more than create a profile page, your web site will gain an inbound link from a site with a Page Rank of seven, a fulsome offering to the Church of Googolatry. I had 37 page views on my profile yesterday, which is amazing considering that I have added almost nothing to the site.
My pet theme for the year is: Control your own marketing. It becomes ever more clear that various types of lead vendors want to soak up as much as half of your commissions — even before your broker stuffs his bear-like paw in your pocket. The more you can do to make your own rain as cheaply as possible, the better your chances of earning at least a starvation wage in our “overpaid” profession.
Take a chance and play with Zillow’s new toys. I don’t know that this will work. If it doesn’t, you’ve lost nothing but your time. But if it does, you will gain control of a whole new marketing channel.
Technorati Tags: real estate, real estate marketing
Jonathan Dalton says:
I’ll try anything once, despite my general theory of the usefulness of the site. One major hiccup is I’m having to choose between having a headline, having my phone number, or following advertising rules and having my broker’s name in the ad. I’m one line shy of what I need.
Passed it along to the Zillow folks. We’ll see what happens.
April 5, 2007 — 10:01 am
Greg Swann says:
> following advertising rules and having my broker’s name in the ad
You could always incorporate it into the image.
April 5, 2007 — 11:26 am
Sock Puppet says:
Page Rank 7 you say?
lol why am I wasting precious time here then?
Off to Zillow it is.
Really though, does seem a decent oppotunity to at least give a trial run at. The image idea is good Greg.
April 5, 2007 — 6:22 pm
Roberta Murphy says:
I zigned up yesterday morning for some area zip codes and a funny thing happened: I am back to watching webzsite v. blog stats. LOL!
April 5, 2007 — 8:17 pm