There’s always something to howl about.

An Example — How To Answer A Client’s Question

Recently I posted on the subject of how to most effectively answer a client’s or prospect’s questions. Then, as the universe sometimes does, I was asked a question by a brand new client that is pretty common. On its surface the question might seem facetious, but trust me, its been asked so many times in my office, I know that’s not the case. It usually goes something like this:

We’ve now banked the $100K from the refinance on our home. But Jeff, we were thinking. How much could it hurt to take just $20K out in order to get (fill in the blank) a new boat, truck, home landscaping?

These days, since I’ve heard variations of that question so many times, I begin by answering with a question, hoping to inject a little humor. I might ask — Will you be able to sell that (fill in the blank) for a million bucks 15-20 years from now?

When I pause to enjoy the RCA Dog look on their faces, I then begin to give them a very complete and substantive answer in rich detail. Though I posted it on my blog today, I’ll give you the short answer here.

yacht

In 15-20 years that $20K will likely be directly responsible for an extra $80,000 a year or so in retirement income. If you retire at 60 and live another 20 years, that’s $1,600,000 of retirement income — over and above what the rest of your initial investment capital produced over that same period.

Less than half of my clients will ever earn $80K a year on their job. And now they can have that much extra every year in retirement.

Unless of course, 20 years earlier they decided their new boat was worth $1.6Mil in extra retirement income.

Final note — I sent the link to my blog’s post to the client who most recently asked that question. His response? One word — Awesome!

And that’s how you answer questions.