The Almeria Files: 318 photos in 60 seconds
By: Greg Swann,
Phoenix Real Estate,
Post Archive,
RSS FeedPosted: Saturday, May 5th, 2007, 11:58 pm MST
Category: Marketing, Photography, Real Estate, Technology
I made another short movie to demonstrate that real estate videos don’t have to be small and crappy and void of colorful details. Better than this, it seems to me to illustrate the real life of the wired listing agent. Believe it or not, the film features every photo we took for the Almeria listing — in 60 seconds.
This is for your eyes only. I’m not sharing it with potential buyers. If I can impose a theme upon it, it’s about the accelerated crush that goes into putting one of these listings together. I think the music — Midtown by Tom Waits — sets just the right tone…
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Related posts:13 Comments so far
I’m dizzy. Great pictures, though and the music reminded me of something a band at Chez Nous would play.
That’s like staring at a strobe light. Maybe showing photos that are similar to the one preceeding and slower- or something…
I love the small details you all highlight in your photos: light fixtures, faucets, drawer pulls, one fabulous plant, the seller’s elbow…
Those are the little discoveries people ooh and aah over when they are looking at homes, and you (we anyway) can’t put those on the MLS. They do need their own site.
The slide show is a bit fast but the pictures are awesome.
You could apply some “secret sauce” from muvee.com. I stumbled upon that website last night and it could be potentially a great tool to quick-edit real estate videos and slide shows…
I love that tune by the way…
> The slide show is a bit fast but the pictures are awesome.
For you and Greg Tracy, here is a longer version featuring Straight, No Chaser by Thelonious Monk. If you pause the QuickTime viewer, you can go backward or forward frame-by-frame with the left and right arrow keys.
> I love the small details you all highlight in your photos: light fixtures, faucets, drawer pulls, one fabulous plant, the seller’s elbow…
Cathy gets mad at me because I cull a lot harder than she does. None of those close-ups of the Dining Room lamp made the final cut. When she saw them last night, she was ready to clobber me.
PS: We shot the exteriors on this house three times. I did them before we listed so we had something to comp from. The day I shot the house for the web site, it was overcast — it happens, don’t tell. Cathy was back the next day for the floorplan, so she shot all the exteriors again. I used hers for the elevation shots, mine for the details. Clouds flatten shadows, which are normally a huge problem in the Arizona sun (so we often blast with the flash in full daylight to fill the shadows), but I really, really hate the feel of cloudy light in photos. It’s all through the interiors, too, and it bugs me no end. Ignoring my insolationist affectation, I believe in the selling power of a bright yellow sun and a deep blue sky.
That version is much easier to watch- (an d a great song). There is photo in the first 30 seconds that shows an exterior light and the exterior wall needs some repair- overall a good tour- obviously shows much more detail than traditional tours… I’m sure it took a while to shoot and edit.
I love this. And I for one do NOT think it is too fast. It’s amazing how much the brain can absorb and process visually. Time compression in almost everything is a richer experience–or at least 80% as good, especially when you gain like a 50% dividend to do something else with your time (and you just know it will be used to click repeat).
It even works for garage sales. I once conducted a “15 minute garage sale” while disposing of property in Boston. I headlined that fact on flyers which listed the merchandise, posting them on lamp posts the Saturday before the Sunday noon event. About 10-15 people started gathering in front of my garage door starting at about 11 o’clock (no preview!)…another 15 or so arrived soon after. At the stroke of 12, I hit the garage door opener. Bidding was fast and frenzied. OK not Almeria fast, but pricing-jumping fast. And I was sold out–everything!–by 12:15 and (truth be told) cleaned out by 12:30 (I allowed 15 extra minutes for buyers to load up and haul their booty away).
I agree with (who was it?–Stephen Pinker? Cool Papa Bell?) who said speed is like an endorphin. We crave it and respond to it instinctively. I’d post the Amelia files for real and see what happens. Do it NOW!
Greg, too fast. I almost went into a Japanese anime seizure watching that.
Next weeks post - Seizure Inducing Videos and How to Make Them Work For you.
[...] More Use Of Video: It turns out that 2007 cannot yet be proclaimed as the year of “real estate video” as predicted by the soothsayers. Adoption rates and video views don’t support any such claim from the seller side or the nimbers of real estate property videos watched. But, there are a number of anecdotal indicators that usage of real estate video marketing is beginning to rise. Real estate sites have been using video for everything from property listings to self-promotion but it is the push into hyperlocal that is pushing forward videos centered on “neighborhood drivethrus” and such. We are even beginning to push in more non-standard directions as evidenced by the industry’s own Andy Warhol of real estate video. [...]
That was fun - and action packed. I could use some more upbeat music on some of the other video sites!