…a certain theme in Century 21’s latest attempt to make consumers care about a real estate brand?
Considering that the average age of a real estate agent is like 73, the women in these ads should look like this:
Blanche is even wearing a gold jacket!
Memo to Bev Thorne, CMO of C21: If you are going to cougar route, go full cougar. Why beat around the bush? :
Dan Connolly says:
This post is insulting to women in general and to Bev Thorne and C-21 specifically. I don’t get it at all.
May 5, 2011 — 12:36 pm
Greg Swann says:
> This post is insulting to women in general
I like the image of the photo-crop-emasculated male who is permitted to look over at the data, provided he keeps his distance and doesn’t block the light. Even so, I much prefer the Coldwell-Banker commercial that establishes that the only house good enough for you is the one on which Coldwell-Banker takes a double-dip.
May 5, 2011 — 12:56 pm
Sean Carr says:
I want to buy a house.
May 5, 2011 — 1:54 pm
John Rowles says:
>This post is insulting to women in general
Lighten up, Francis.
May 5, 2011 — 2:29 pm
Andrew Mckay says:
Thanks. As a C21 agent in Canada this has made my day.
We have a couple of female agents in town with another brokerage who aren’t to far removed from the C21 spoof in their ads.
May 5, 2011 — 2:44 pm
Mark Brian says:
Funny and yet it is also so true. I wonder what consumers really think when they meet an agent for the first time and the agent looks nothing like the Glamour Shot from 1987 they use for advertising?
May 6, 2011 — 8:37 am
Jim Whatley says:
Silly rabbit, Real Estate is for girls.
May 6, 2011 — 7:05 pm