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With the right high-end image-editing software, just about anyone can ruin a perfectly good digital photo.

By: Greg Swann, Phoenix Real Estate, Post Archive, RSS Feed
Posted: Monday, May 9th, 2011, 10:28 am MST
Category: Marketing,Photography,Real Estate

If this doesn’t sell the house, nothing will.

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    • 6 comments

    6 Comments so far

    1. Elizabeth Evans May 9th, 2011 2:45 pm

      There have been several listings of $80,000 houses in the southwest valley with the photos similarly enhanced. I have also seen listings out here of $140,000 40 year-old apartment style condos in a retirement village with the same enhancements. I don’t think most potential buyers of these properties are looking for images reminiscent of paintings of grand palaces. They would probably prefer clear shots of the layout and condition of the property. I know I do.

    2. Barry Bevis May 10th, 2011 6:22 am

      Just another way for that agent to waste time…

    3. Greg Swann May 11th, 2011 5:58 am

      > I don’t think most potential buyers of these properties are looking for images reminiscent of paintings of grand palaces. They would probably prefer clear shots of the layout and condition of the property.

      Go figure. ;)

      I think that particular photo was edited in the way it was to answer the lifestyle concerns of relocating comic-book super-heroes.

    4. Greg Swann May 11th, 2011 6:10 am

      > Just another way for that agent to waste time…

      I hadn’t thought of that.

      Because we’re doing property management, I’m listing all the time now. Listing photography provides another great opportunity to pursue the 70% solution: I do the photos I need to list from, including the photos for the home’s web site, then Cathleen comes in later and shoots photos pleasing to her refined esthetic, selectively replacing my more-pedestrian efforts. We have good photos (or good-enough photos) right away, better pix in due course.

      The challenge, for all of us, is to make a fearless distinction between frenzied activity and mission-critical work.

    5. Joe May 11th, 2011 11:13 am

      If I didn’t know better I’d say that was a screenshot from a 3D computer game circa 2002. The white hot light fixtures are the worst – garish and totally unnecessary.

    6. Spencer Barron May 12th, 2011 12:22 am

      This photo illustrates more than just the extremely poor application of HDR. The photographer is forgetting why they took the photo, to sell a home. The photo illustrates nothing that would help the sale of the house. The agent (assuming it wasn’t a pro) was in such a hurry they didn’t even take a moment to clear the counters of all the crap; not to mention the basket ball hoop in the living room. Seriously, If they can’t handle the basics, why did they bother at all?