BLOODHOUNDBLOG.COM

There’s always something to howl about

Ask the Blogger: How much is eleven months in dog years?

This came in by email:

I find myself commenting on more and more of your blogs, because of my respect for some of your writers.

My concern is who are your readers?

How large is your audience?

Are we dealing with real estate professionals or the general public?

BloodhoundBlog is eleven months’ old today. We’re whipping up the batter for a first-birthday cake that — I assure you — Odysseus will be more than happy to eat.

Who are our readers?: Real estate professionals, by an overwhelming margin.

Weekdays are strong, weekends are weaker, but we average around 1,200 unique visitors a day. Those are click-through visitors, people who are actually landing on one or more of our pages. The overwhelming majority of them come from sites we know, mainly other real estate weblogs. A significant portion come from search engines, this because we tend to score very high on certain industry-related searches.

In addition, we have a very strong RSS subscriber base. How strong, precisely, I do not know, this because I don’t like routing traffic through third-party vendors. On top of that, we add new email-based subscriptions every day. For these latter, I see actual email addresses, so I know for sure we are appealing to real estate professionals.

There’s more I could say. For example, Google Analytics tells me that our readership is extremely “sticky”: Thousands of people have visited BloodhoundBlog hundreds of times. Since last August, when I installed Google Analytics, more than 42,000 individuals have visited us 9 or more times. Over 20,000 people have come here 51 or more times. Again, this ignores RSS subscribers. We are talking to a large, growing and very loyal audience.

Why does it work so well? I don’t suffer the curse of modesty, so I’ll tell the bald truth: We are as popular as we are because we deserve to be. We write wisely, wittily and well about things that matter to real estate professionals. We don’t divide our attentions trying to serve two divergent audiences, and we are so far-flung as to be completely location-independent. We are philosophically and temperamentally diverse, and yet we are able to engage in intramural debate without rancor. Here’s the kicker, the sine qua non, the ne plus ultra: We write very, very well.

I’m very grateful to share credit fifteen ways and then some, but I have no objection to taking any blame entirely upon myself. I’m getting a reputation for being able to scout out great writers, but, in truth, I recruit people I enjoy reading. I think writing together here makes us all stronger, a synergistic side-effect.

What we have are contemplative, communicative people who have something to say and have a large and growing podium from which to say it. We are fiercely independent, and we are very proudly beholden to no one. We don’t take advertising. We don’t traffic in leads. We don’t get in bed with vendors. We don’t kiss ass. We don’t necessarily absolutely always suffer fools badly, but we call everything by its true name.

That dog at the top of this post is not a pet or an illustration or a symbol. It’s an ikon, an imagic concept encapsulating in a single glance an entire philosophy — not just of commerce but of life. Odysseus cannot think, but neither can he betray himself. We are better Bloodhounds because we have better minds, but we are better, too, because we can consciously live up to a Bloodhound’s integrity.

Here’s what you can do as an expression of that Bloodhound spirit: Tell your friends. We can’t talk to every real estate professional, but we can talk to everyone who is wired. A secondary consequence of the work we’re doing at BloodhoundBlog is helping Realtors, lenders, investors and other industry pros become more net.savvy, more transparent, more responsive to wired consumers. If you will tell your friends and colleagues to get their butts over here, we’ll all be that much closer to taking over the real estate industry.

In the meantime: Not bad for eleven months. There are plenty of worlds left to conquer, but well-begun is half-done. We could not possibly be more delighted to have all of you here with us. But: You ain’t seen nothin’ yet.

Technorati Tags: , ,

Related posts:
  • How to Become a Famous Blogger
  • In Need of Migration Assistance – Please!
  • Project Bloodhound: Passion, Authenticity & Connecting with Others

  • 19 comments

    19 Comments so far

    1. Austin Realtor's Wife May 29th, 2007 9:31 pm

      Happy 335th day, Bloodhound! I have loved reading for months (I’m sad to say I’m not quite 11 months old in blogging), and am so proud to be a part of the “diversity”! :)

      I also lack the modesty bone, so I think we should throw a parade for the 1 year… what do you think?

    2. Kris Berg May 29th, 2007 9:34 pm

      I am SO looking forward to your one-year anniversary! How fitting that the customary gift is one of paper. Would you like daily delivery or Sundays only?

      Congrats on the huge accomplishment, and I continue to be honored and humbled to be invited to your party.

    3. Greg Swann May 29th, 2007 11:05 pm

      Bless you both. If you feel like coming to Phoenix on June 29th, we’ll buy you a drink. I might even bake cupcakes.

    4. Russell Shaw May 30th, 2007 1:34 am

      I’m almost positive I can be in Phoenix on the 29th. Are you thinking SOMA, or Mimi’s?

    5. Jean-Paul Pangalos May 30th, 2007 3:37 am

      Congratulations on you high traffic ranking and all that. I’m sure you are doing really well but I think you should also be humble on your comments you make about yourself and your blog.

      I don’t know if other readers of your blog feel the same way as I do but I often stop reading your posts because I often find them too long and boring. You might ask yourself why I read your blog? Well, from time to time I find interesting stuff to read. I think you would do much better writing shorter articles and to the point.

      To wrap things up, the condicio sine qua non to keep reading your blog is to make your writing even better and most important: write for your readers and not to boost your ego.

    6. Teri Lussier May 30th, 2007 5:57 am

      Congratulations!

      I echo the “honored and humbled” and “proud” sentiments.

      Instead of a parade to celebrate, I suggest we all go pee on more trees. With Bloodhound enhanced Google juice, of course. :-D

    7. Dave Barnes May 30th, 2007 6:44 am

      Greg,

      Don’t rely too much on Google Analytics (n&233;e Urchin). Some of us have it blocked (Firefox 2 + AdBlockPlus).

      ,dave
      A non-Realtor&174;

    8. Kris Berg May 30th, 2007 7:56 am

      >I don’t know if other readers of your blog feel the same way as I do but I often stop reading your posts because I often find them too long and boring.

      I think he’s talking about me. Sorry. :(

    9. Greg Swann May 30th, 2007 8:06 am

      > I’m almost positive I can be in Phoenix on the 29th. Are you thinking SOMA, or Mimi’s?

      I’ll throw this to Cathleen to set up, but I’m all for it. Teri, please do come along. If we have enough to drink, we can pee on cop cars instead of trees. That can turn into a whole weekend of entertainment.

    10. Greg Swann May 30th, 2007 8:14 am

      Jean-Paul, I’m delighted to have you with us, but I’m going to keep my own counsel. I consider humility an awful vice, a curse from the malevolent gods we insist on conjuring up. I have no huge problem with brevity, but I intend never to say less than everything I have to say, and that can take a while. Luckily, there are fourteen other writers here, and we each have our own style.

      Kris: He’s talking about me, I promise. No one could skim you or skip you.

    11. Greg Swann May 30th, 2007 8:20 am

      > Don’t rely too much on Google Analytics (n&233;e Urchin). Some of us have it blocked (Firefox 2 + AdBlockPlus).

      Good to know. I never liked the Plato’s Cave argument, but statistics always put me there.

    12. Teri Lussier May 30th, 2007 1:30 pm

      >we can pee on cop cars instead of trees.

      Hey now, I know that old “COPS” rerun gets shown ocassionally, but I’m reformed. ;-) Kind of.

    13. Brian Brady May 30th, 2007 3:16 pm

      Outstanding… a birthday party!

    14. Jeff Kempe May 30th, 2007 3:20 pm

      Good heavens. A celebration June 29th? Isn’t it a little warmish in Phoenix around that time?

      What I can’t believe is you’ve done what you’ve done in only eleven months. That proves two things: there’s enduring interest in real estate; and there will always be an attraction to excellence. Well done.

      I’m not humbled easily, but I’m absolutely humbled to be among so many talented people.

    15. Thomas Johnson May 30th, 2007 4:19 pm

      >we can pee on cop cars instead of trees.

      Greg, please don’t do that ! Odysseus would take the fall and then you would owe him. Forever. As an alternative, I recommend peeing on your Zestifarm! One camera out each window then tally it up. One camera has the odd addresses the other has the evens. Much more work than I anticipated. Your Happy Anniversary is duly noted.

    16. Greg Swann May 30th, 2007 4:33 pm

      > Outstanding… a birthday party!

      Be there. We can record a podcast and see who stays coherent longest.

    17. Greg Swann May 30th, 2007 4:35 pm

      > A celebration June 29th? Isn’t it a little warmish in Phoenix around that time?

      Hot and dry until July 15 or so, then hot and moist, truly miserable.

    18. Greg Swann May 30th, 2007 4:39 pm

      > One camera out each window then tally it up. One camera has the odd addresses the other has the evens. Much more work than I anticipated.

      I have an idea for making it even more work, but which will reap a whole lot more Google benefit from the effort. Ask me privately if you’re a glutton for punishment. We’re in Vegas for our anniversary at Independence Day, and I want the whole job done by then. I’ll sleep when I’m dead.

    19. [...] Greg has explained this on two different BloodhoundBlog posts: We selected our name and logo, because it’s iconic. It portrays traits we admire and strive always to live up to… traits such as loyalty, diligence, tenacity. Dedicated, Devoted, Determined™. Yes, dogs are cute. But they are so much more! [...]