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What Willie’s Roadhouse taught me about being a Niche Biche.

Yes, yes, I’m late to the SiriusXm party I admit it, but we recently got rid of a car with a cassette player, so that should tell you a lot. Honestly, the only thing I knew about satellite radio was Howard Stern so you can’t really blame me, can you? But that’s the past. Now that I’m here, can I tell you how much I love it? I do! I love it! A channel of nothing but Broadway show tunes? What, are you kidding me? My gay clients and I have sing-alongs, but that’s not why I love it. Here’s why I love it: It’s specialized. I don’t know how many channels there are altogether because I only listen to two. I flip between OnBroadway and Willie’s Roadhouse. I’m not interested in Spa, POTUS, or Hair Nation (If you’ve ever met me you know I live in my own private Hair Nation, thanksanyway), or any other of the bazillion channels available, each so freaking specialized and focused that it blows my mind! On the way from OnBroadway to Roadhouse, I have to pass Prime Country, Outlaw Country, Bluegrass Junction, and The Highway. No thank you, I’m not interested. I want my Roadhouse. I want my George and Tammy, my Johnny and June, and a little lite Texas Swing thrown in to mix it up. I’ve been laboring under the false impression that C&W was C&W but no, not even close. And each radio station taps into one tiny segment of the entire car-driving radio-listening population, each driver getting their own unique radio itch scratched in just the right place- it’s ecstasy. Pure unadulterated radio ecstasy. But this is a real estate blog so let’s talk Realtor talk.

Last week I was referring a lead to a Realtor and she informed me that I’m too quick to limit myself to one area. Not really true, but I remembered Ryan Hartman’s post that gave away the blue print for a broker’s market domination plan. You should go read it, I’ll wait. Done? Okay, see where I’m going with this?

You know how much you love satellite radio? Because it’s so damn focused on one little segment of the entire listening audience and it scratches your itch in just the right way? You could be doing that with your blog. Focused on one little area, or one unique niche, biche, or one long tail search, giving a potential client just the right information, just the perfect combination of insight and expertise so that you’ve scratched a real estate itch that only you can scratch. Satisfaction. The IDX can only do so much, just like the music can only do so much, it’s you putting the whole package together: Restaurants, retail, Little League, market reports, and houses for sale, to create one unique and highly and perfectly specialized niche.

The area that I was told I shouldn’t limit myself to? 438 homes were sold in that area last year. It’s just me right now. I could sell 5% of those homes and have an okay year. Specialize? Limit myself? I believe I’ll take a cue from satellite radio and follow Ryan’s advice, because that’s an itch I know how to scratch.

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