There’s always something to howl about.

Here’s what you missed at BloodhoundBlog Unchained in Anaheim.

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How much attention have you devoted, over the past few years, to so-called on-line real estate marketing experts? How stupid do you feel now that those unwitting judas goats have sold out your IDX feed to Zillow?

Nobody likes to be mocked for being a dupe — the prospect of which, I freely admit, can make BloodhoundBlog a daunting place. But: Which is worse — being called a doofus or being a doofus?

BloodhoundBlog Unchained is a completely different way of learning net.wise real estate marketing. No dupes. No doofuses. No hype. No cant. No vendorsluts. We work as hard as we can for as long as we can, and we send our students home poor in sleep but rich in ideas.

Here’s what you missed yesterday at BloodhoundBlog Unchained in Anaheim:

I demoed half a dozen ways of creating web pages and web sites automatically from raw content.

Scott Schang showed us how he has used WordPress and select plug-ins to create a lead-conversion machine.

Mark Madsen and Tony Sena illustrated the web marketing ideas that have launched their property management business into orbital velocity in just a few months.

And Eric Blackwell was the show-stopper as always, taking us through all the latest twists and turns emerge from from the Googleplex — and documenting a killer strategy for attracting sellers on-line, the holy grail of Internet real estate marketing.

We had other speakers as well, and Brian Brady regaled us with email marketing strategies until almost 10 pm.

But the highlight of our day was Realtor magazine’s on-line editor, Brian Summerfield, pictured above, who bearded the Bloodhounds in their own den. Brian very graciously and calmly defended the NAR’s more controversial stands, and the dawgs acquitted themselves admirably, engaging Summerfield with insight and without rancor. More that one person compared the talk to Nixon’s visit to China, but I’m not sure who was whom. πŸ˜‰

Everywhere you turn there are so-called experts peddling so-called solutions — but the problems being solved are not your problems generating leads and closing sales. Instead, almost always, you are being sold, the the problem to be solved is the speaker’s carefully-concealed poverty. But the worst poverty is the poverty of ideas.

Brian Brady and I strive, always, to deliver the opposite at BloodhoundBlog Unchained. We want to send you home with more ideas than you can implement in a year — and we want to come back next year with another quiver full of radical marketing ideas.

Scott Cowan is making plans to bring us to Seattle in the spring, and we’re interested in hearing proposals for one-day Unchained events in other cities. We know we deliver a better product, as do all of the people who have joined us over the years. I’m sorry you missed us yesterday. But you’ll be sorrier if you miss us the next time.